First Internet-based College Guide Now Available

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 21, 2009 -- Austin, TX, December 09, 2009 -- The Global Language Monitor today announced the immediate availability of the TrendTopper MediaBuzz College and University Rankings. Unlike other college guides, it is published twice a year, with spring and fall editions. This means that readers can make crucial decisions using information from near real time rankings. The data for the current edition is accurate as of November 1, 2009. The 73-page guide is available for download from the Global Language Monitor site.

The guide uses exclusive TrendTopper MediaBuzz™ analyses of the nation’s colleges and universities according their appearance in the global print and electronic media, on the Internet throughout the blogosphere, and including social media such as Twitter. The GLM rankings are also the first to include specialty schools, such as Art, Business, Music and Engineering schools, as well as online universities.

“TrendTopper MediaBuzz Rankings remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left or right-leaning professors, and all the rest,” said Paul JJ Payack, the president of Global Language Monitor. “The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. As with any brand, prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school.”

Institutions are ranked by overall presence, and how quickly they are moving over the short and long-term. In addition, the study reveals the actual scores that separate the Top 225 Colleges and Universities from one another. In addition, the schools are ranked by their position in their state.

Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.

Since TrendTopper MediaBuzz ranks overall media awareness and strength of a school’s ‘brand’ or reputation, the Global Language Monitor included specialty schools, which were included in the College category with the exception of the online universities, which was assigned to the University category.

In the University category, the University of Michigan moved up three places to the top spot, while Harvard saw a decline in Media Buzz citations of some 20%. Other major movers include MIT jumping from No. 16 to No. 2 and North Carolina, another public ivy, movinginto the Top Ten, with California—Berkeley moving from No.10 to No. 6.

Contact:
Paul JJ Payack
Global Language Monitor
Austin, TX
1.925.367.7557
pjjp@post.harvard.edu
http://www.LanguageMonitor.com

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