Flowers.ie by Justyne Flowers teams up with Action Breast Cancer, a programme of the Irish Cancer Society.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 11, 2010 -- Dublin, 11th March, 2010: Flowers.ie and Action Breast Cancer, a programme of the Irish Cancer Society, have today announced the start of a long term relationship that will raise much needed funds for Action Breast Cancer. Under the terms of the agreement, Flowers.ie will donate €1 from every order placed online to Action Breast Cancer; this will also be supported by the sale of purpose designed bouquets for key events throughout the year from which €5 will be donated to Action Breast Cancer.

“Teaming up with Action Breast Cancer is a perfect fit for Flowers.ie.” comments Martin O’Gara Managing Director of Justyne Flowers “Action Breast Cancer does an invaluable job in raising the awareness of Breast Cancer and also supporting those with Breast Cancer through the illness. As such all the team at Flowers.ie are 100% behind this new partnership” Martin continues. “We took the decision that in these tough economic times it is more important than ever for businesses to support charities both financially and in raising awareness for good causes, people tend to forget that charities suffer from downturns as well”

“Breast cancer affects approximately 2,500 women in this country every year. We are delighted that Flowers.ie has chosen to support Action Breast Cancer. ABC reaches out to over 30,000 women annually who are concerned about breast cancer or breast health. This money raised through this partnership will enable us to continue with the on going fight against breast cancer.” Jim O’Malley, Corporate Partnership Manager, Irish Cancer Society.

Ends
Press queries to:
Geraldine White (Layered Approach)
Tel: 1890 98 78 48

About Justyne Flowers

Flowers.ie in the online presence of Justyne Flowers, Ireland’s leading florist with six stores and a leading online presence through www.flowers.ie. Justyne Flowers was established in 1976 with headquarters in Sandyford Dublin. Justyne Flowers trains all their florists in-house ensuring consistent quality throughout the product range and is the only Irish florist to win Interflora Florist of the Year.

About Action Breast Cancer
Action Breast Cancer (ABC), a programme of the Irish Cancer Society, is the leading provider of breast cancer information and support in Ireland. ABC’S services are free, confidential and accessible and include:

• National Cancer Freefone Helpline – staffed by specialist cancer nurses, Freefone 1800 200 700
• Information – booklets, fact sheets and website.
• Health Promotion – providing community and workplace programmes on breast cancer awareness and early detection

• Reach to Recovery programme – one-to-one emotional support provided by former breast cancer patients.
• Research – funding vital Irish breast cancer research that will have a significant impact on diagnosis and treatment.
• Advocacy – providing a voice for women with breast cancer in Ireland.

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