Food Tourism Growing in Value

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 3, 2010 -- According to ITTFA, food tourism is becoming increasingly important for the tourism industry on a global level.

While food has always been a valuable area of tourism, it is only recently that it has been acknowledged on a global level for its increasing significance and vital role in the overall travel experience of a destination.

Gihon Media is lifting the profile of food tourism throughout Australia with its commercial production packages and online marketing campaigns for wineries and dining businesses in key tourism locations.

"With the increased popularity of food and drinks at events and the experience that dining creates for the tourist, we believe the promotion of food tourism is more important now for Australia, in the current competitive international market”, Gihon Media CEO, Catherine Chenery said.

"I think with today’s insightful tourist, food plays a significant role in what destinations a traveler decides to visit if it presents an exciting cultural, affordable or exotic experience for them, she said.

"If you can present a unique aspect to your tourism product and promote it through channels that work, you have the advantage.”

It's not just the type of foods that are offered either, it is the preparation, the atmosphere and the entire eating experience. It’s the right time for Australian food tourism businesses to take their marketing to the next level through a collaborative marketing initiative.

For more information, contact Gihon Media: info@gihonmedia.biz or phone: 0401 156 773

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