For Sony Computer Entertainment, business processes are child's play, thanks to XTEL

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 24, 2012 -- XTEL, the European leader in business solutions for consumer products scores another win. This time in the entertainment industry with the agreement recently signed with Sony Computer Entertainment Spain (SCE España) and Italy (SCE Italia).

SCE España, a subsidiary of Sony Corp. for the Iberian Peninsula, and its counterpart SCE Italia, focus on two specific product categories, hardware, meaning Play Stations, among the most widely sold consoles in the world, and video games, both new and long-standing, that excite millions of players around the world, such as the latest GT5 and Uncharted 3.

In an industry as competitive and dynamic as entertainment, with hundreds of new titles launched, it is essential for SCE España and SCE Italia to operate with perfectly aligned sales and revenue forecasts. This is why they decided to equip themselves with a software solution for planning sales volumes and relationships with customers in different channels, including distribution specialized in video games, large specialized distribution and large general distribution.

The essential factors that the company requested included precise alignment between financial forecasts and sales planning , greater control over business investments, more reliable sales estimates and better operating efficiency. They wanted this all in a single tool to ensure process quality, distributed internally and among the different geographical areas
To have all this, SCE España with SCE Italia launched a selection process involving all the countries part of the project and several vendors already known to the company, and they chose the European leader, XTEL.

Future goals include replicating the project in other European countries in which Sony Computer Entertainment is active and standardizing the model implemented by XTEL across Europe.

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