Ford Ranks Highest in Owner Loyalty

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 18, 2011 -- A recent analysis of 2010 automotive customer loyalty rates conducted by Polk, a leader in automotive data and marketing solutions, shows Ford Motor Company is the industry leader in customer loyalty. Ford had a 60.3 percent owner loyalty rate in 2010, higher than both General Motors and Toyota. The loyalty rates are determined by analysis of households that own a new vehicle and return to the market to purchase or lease another new vehicle made by the same manufacturer.

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Ford Ranks Highest in Owner Loyalty

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Brand loyalty for the automotive industry as a whole was up 2.1 percent for the year, but Ford’s loyalty rate increased by 4.5 percentage points. The 2011 Ford lineup should allow the manufacturer to continue this trend. The new Ford models offer industry leading fuel efficiency, best-in-class power and capability, cutting edge technology and other impressive features that new car drivers demand.

St. Augustine Ford dealer Bozard Ford Lincoln has a great selection of 2011 Ford vehicles, including the Ford F-150, America’s best selling truck for 34 years straight. Visit www.bozardford.com to browse the new and pre-owned vehicle inventory or call 1-800-324-2862 for more information.

Bozard Ford Lincoln is a recipient of the 2011 Ford Motor Company President's Award for exceptional customer satisfication.

Source: polk.com

More information can be found online at http://www.bozardford.com

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