Franup China tells you -who might be your master franchisee in China

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 6, 2011 -- The emerging market in China has been regarded as No. 1 in the world by numerous brands. Expanding to China means to enjoy a customer base as large as 1.5 million. Expanding to China means to grab a chance opening 100 stores in about 3 years. Expanding to China means to generate revenues even more than home country. Wherever in this world you could find such a market? Who could afford ignoring China?

However, great opportunity usually comes with great challenge. One of the top challenges that foreign franchisors have to conquer is to find a right franchise partner. Who might be your master franchise in China?

According to Franup study, a candidate for master franchise has to meet certain key criteria in common.

First, the candidate is financially secure. As a matter of fact, this is the most important but the least factor a franchisor needs to worry about. When considering an investment in foreign brand, a client generally has USD 1 million prepared, or beyond that number. Take KFC China as an example. It requires USD 1 - 1.5 million to qualify for KFC franchisee application. But the waiting list has been extending from time to time. Some applicants come to Franup for help, enquiring the criteria and procedure to open a KFC store. As long as a brand presents itself profitable in China, it will attract RMB or Chinese Yuan via efficient channel.

Second, the candidate has firm background. He or his team member has extensive knowledge of Chinese market, and is aware of local business environment, local franchise regulations, and status of the market. The business acumen could be examined through a hiring-like process. Background check is highly recommended. Due to the lack of credit checking system in China, it is a bit difficult to investigate every business a candidate is running, used to run, or the company he served. To make background check more trustful, seeking help from professional consulting service or prestigious hiring firm would be good choice.

Third, the candidate has at least general understanding about franchise industry. Franchise appeared in China since 1990s, but became popular only after 2004. Because of the short history, basic rules widely applied in western countries are not well accepted in China. Finding a partner with essential franchise knowledge will definitely ease the way to China. Otherwise, working with a partner with less understanding about franchise may cause failure in doing business in China.

Forth, the candidate is able to interact with franchisor openly. Based on the difference in culture, foreign brand always encounters culture shock in China. In Chinese business environment, keeping silent is usual when he is unable to do the job, or he is not willing to do the job. Foreigners would think everything is going on as communicated before without voice from partner. The lack of transparent communication between franchisor and partner will stop the way of going forward. Making sure the master franchise is good at communication is extremely important from long run in terms of Chinese culture.

Once you find master franchise meeting key criteria, it is time for you to start the journey to China.
Franup International Franchise Center is the largest and only bilingual resource of international franchises in China. Visitors and clients are seeking master franchise opportunities worldwide. Franup will be the fastest way for your franchise to China.

For more information about Franup, please contact:

Nancy Guo
Franup International Franchise Center
Beijing, China
Email: mktg@franup.com
Ph. 0018610-62800805
Website: www.franup.com

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