Free EGuide, "Killer Press Centers Demystified: An insider’s guide to bringing the news media to your Web site," released

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 18, 2010 -- Businesses looking for an inside track on how to generate more news coverage with an online news media domain will want to check out a new, free eGuide, "Killer Press Centers Demystified: An insider’s guide to bringing the news media to your Web site," available at KillerPressCenters.com.

Authored by an award-winning journalist, the guide offers companies and organizations step-by-step advice, and tried-and-true tactics, on how to create the ultimate press center online.

“Hosting a state-of-the-art press center online can truly spell the difference between getting regular coverage in the news media, and never being seen in the news at all,” says Joe Dysart, the eGuide’s author. “Smart companies realize there are a number of factors at play when putting together a truly effective online press center.

“It’s a formula. And once that formula is cracked, it’s extremely likely that an in-the-know firm will enjoy much more news coverage than a less-informed competitor.”

Fortunately, firms looking to decipher all the key elements of a winning online press center need go no further than Dysart’s “Killer Press Centers Demystified.” The eGuide crystallizes what works, what doesn’t, and why, when it comes to a best-of-breed online press center, based on 17 years of research.

“Companies and organizations often try to guess what journalists are looking for when it comes to press centers, and then build accordingly -- sometimes with anemic results,” Dysart says. “With "Killer Press Centers Demystified," all the guesswork, trial-and-error and missteps are eliminated.

“In its place is a guide that offers a holistic view of what constitutes a killer press center, done right. There’s plenty of advice on the creative side, for example, on how to forge a killer press release, how to come up a newsy headline, and how to charm the press.

“But the guide also delves deep into the technical side, offering detailed pointers on how to best tweak a press center for higher rankings on the search engines, how to embed analytical tools to determine if a press center is bringing home the desired results, and the like."

Here's a look at the eGuide's table of contents:

* Executive Summary: Killer Press Centers Demystified
1. Understand Why Press Coverage is So Important
2. Offer Killer Press Releases
3. Web 2.0-Enable Your Press Release
4. Package Yourself as a Media Authority
5. Add Dimension With Rich Media
6. Promote Relentlessly
7. Tweak Under the Hood
8. Charm the Press
9. Measure Your Success
10. Safeguard Your Reputation

“Hosting a best-of-breed press center with all of the above elements fully leveraged is tantamount to posting a giant neon ‘Welcome’ sign on a Web site for the press,” Dysart says.

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