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Fringles.com - FREE site for singles
Fringles.com - FREE site for singles
Fringles.com is a visually based, easy to navigate online dating site.NO spam, NO pop up's and NO useless advice or info to clutter things up !! It's 100% FREE so take a look
FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 11, 2009 --A myriad of both pay and free dating websites are currently online, but virtually all are limited in functionality or are difficult to use. For example, pay sites can become incredibly expensive, and free sites are often cluttered with unsightly text, pictures, and advertisements. In addition, many dating sites attempt to find matches for users, thus taking control away from the member and instead placing it in the hands of a mathematical equation. Fringles.com, LLC (also referred to as “the Company”) is a start-up dating website with a sleek, clean, and user-friendly design, where members can find romance for themselves. The Company provides a free service to its members, with a simple interface that allows users to include YouTube videos, music playlists, high-resolution pictures, and other media on their profiles. Fringles.com believes that mathematical algorithms cannot match people as well as people can on their own; therefore, the Company allows its members to browse and make matches by themselves. With a bright, playful, and intuitive Web 2.0 platform, members are free to update their information and send other users messages simply and quickly.
Online dating, currently worth $900 million, is set for major growth as new websites emerge with stronger technology and richer features. By 2012, JupiterResearch expects the market to be worth $1.9 billion. The market has matured at a steady 6% annual growth rate, and the integration of advanced web applications, customizable user profiles, and psychographic search options on a free model will enable Fringles.com to attract a large portion of the market as it expands. The Company targets men and women 18 to 35 years old from across the world, though it does not limit its services to this age group alone. Members come from all ages, incomes, and lifestyles. Direct competition will come from pay and free sites such as OkCupid, Plentyoffish, eHarmony, and Match.com. Fringles.com will compete by providing its rich features for free and allowing members to make their own romantic matches.
Fringles.com.com will use a variety of advertising techniques to attract users to its unique dating website. The Company’s initial marketing strategy will be designed to reach trendsetting users who are often the first to adopt a new product or service. Preliminary marketing channels will include targeted Internet advertising, guerilla marketing in high-traffic areas, placing flyers and postcards in bar and club restrooms, and distributing Fringles.com.com-branded hand stamps to major nightclubs. The Company will also sponsor fun events and activities geared towards its target audience and may sponsor participators and teams in such high profile events as the World Cup or Eco Challenge.
Following its initial success, Fringles.com will expand its marketing efforts to include sponsorship of major music and sports events, sleek and intriguing television commercials, and regular promotions. Additional marketing channels will include banner ads on popular social networking sites, as well as a series of down loadable widgets. Above all, Fringles.com recognizes that its most powerful marketing tool will be word of mouth referrals from users who have experienced positive results from using the website. Through these methods, Fringles.com intends to develop a loyal membership base and position itself as a hassle-free alternative to current online dating sites.
Terence Fitzpatrick and Luke Scott currently own and operate the Company. The Company’s management team members all have extensive experience and knowledge in the industry and their individual professions.
More information can be found online at http://www.fringles.com
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