Fundraising4change Ltd poses the question should charities outsource?

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 5, 2012 -- Fundraising4change Ltd discusses the benefits of Outsourcing

Many charities save money by outsourcing their fundraising force and increase overall donations by having a group of dedicated fundraising professionals who are well trained and fluent in the fundraising market. Most fundraising outsourcing companies have a rigorous interview and training process. Because they are left to focus on one side of business, outsourced fundraising forces are often more productive than in-house fundraising solutions.
Some common benefits of outsourcing fundraising are:

• - Many outsourced fundraising companies offer a shared risk, shared rewards arrangement.
• - You won’t have to worry about hiring, training, or position turnover.
• - Increased ROI.
• - Shorten your donation cycle.
• - Better close ratio.
• - Lower cost per donation


Fundraising4change Ltd asks: WHO SHOULD OUTSOURCE THEIR fundraising DEPARTMENT?

There are many benefits from outsourcing a fundraising team. Depending on your charity’s unique positions in the market, you may want to outsource your fundraising department if:

• Your charity wants to speed its product or service to market. If you can’t afford to waste time hiring and training an in house fundraising team, outsourcing your fundraising department could be the best solution to enable you to enter the market immediately.
• Your charity is looking to expand into new markets. The advantage that many fundraising outsourcing companies have is their expertise across multiple DMAs – and since these services only focus on fundraising, they usually keep detailed information about what sales tactics work best where.
• Your charity is unsure on how to measure the success of your current fundraising department. Use an outsourced fundraising company as a comparison to gauge success of your current sales efforts.

• Want to see how effective your current fundraising efforts are? Compare your internal fundraising efforts against a fundraising outsourcing service. You may be shocked by the results.
• Your charity wants to test new products or services without disrupting current internal fundraising efforts. Is your team busy or over burdened, but you still want to launch that new product or service? Hire a fundraising outsource company to get your product out in the live market faster.

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