Gajah awarded 6 design awards in this month

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 26, 2011 -- Singapore, 26th May –Singapore-based company Gajah International (“Gajah”) has been awarded 5 Computex Taipei design & innovation awards, as well as a Computex Best Design award, at this year`s Computex Taipei. The Winning products are all from Gajah`s 2011 product line and are its eBook Readers (BK7004, BK7007), Video Memos (ViMo 1501, ViMo 1801), Portable Speakers (GD71) and ViMo 1801 was awarded the Computex Best Design award. Computex Taipei will be held from 31 May – 4 June and is Asia`s largest computer exhibition.

Building on its experience in designing and developing eBook Readers, Gajah will unveil another eBook reader- BK7011 on the opening day of Computex Taipei 2011.

" In the development of BK7011, our designers and engineers have challenged many preconceived notions that we have of eBook Readers; its new form factor opens up many opportunities to rethink how we read and interact with eBook Readers. I think our UI team has leverage on this form factor to create an immersive reading experience. Since last year’s Computex, we have directed 75% of our design & engineering resources on the development of this product”, says G-Jay Yong, Chief Executive Officer of Gajah.

Gajah has won many accolades since its inception. Earlier this year, Gajah received the iF Product Design Award 2011 (for its 6”eBook Reader), which is recognized internationally as a seal of design excellence. Gajah will be showcasing its new eBook readers along with these award winning products at the upcoming Computex Taipei 2011.

Gajah plans to introduce 20 new models in its eBook product line, mainly 6”, 7”and 9” eBook Readers, catering to various market segments. Amongst them are the award- winning BK7004 and BK7007, which have book-inspired aesthetics and patented Bookmarc Flo and Marc Flo Touch Graphic User Interface (GUI), to deliver an unrivaled user experience. The entire eBook Reader line has received the Adobe DRM certification.

In another eBook Reader, BK7009, Gajah brings to the market a brand new reading experience. This eBook Reader has a simple design, with fine attention to details and a unique ambient User Interface (UI) provides an ideal and enriching reading experience. BK7009’s proprietary UI brings a refreshing reading experience to the users; it emulates a real-life environment to give a cozy ambience that is ideal for reading. It embodies Gajah’s creative vision in combining hardware and software design.

For more information about Gajah and its products and services, please visit us at the COMPUTEX TAIPEI 2011:

Date: 31thMay- 4thJune 2011 (Tuesday - Saturday)
Venue: TWTC Nangang Exhibition Hall
Booth: Exhibition Hall, L0130

About Gajah International:

Gajah was founded in Singapore by a group of young and enterprising undergraduates from the National University of Singapore. It has since evolved to be a prominent provider of innovative and visionary digital lifestyle products; well-known for its engineering and aesthetics perfection, the cornerstone of the company’s culture. Gajah's Product Team is passionate in creating products that inspire and develop a platform to deliver unrivalled user experience. Each Gajah product embodies a creative vision and commitment to product quality and user satisfaction.

For products and media enquiries, please contact:
Mr. Kerry Khang
kerry@itonedigital.com

Press Contact:
Mr. Kevin Tan
tbtan@gajah.com.hk

ambient User Interface     best design     BK7011     computex 2011     ebook reader     Gajah     if product design     Vimo 1801