GAMES FOR CHANGE FESTIVAL LAUNCHES IN NYC

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 24, 2010 -- New York, NY (May 24th, 2010) - The Games for Change Festival launches today in New York City and continues all week. The Festival is the world's leading gathering of experts working to create and use digital games to make the world a better place.

“Games are growing up and people are paying attention," says Alex Quinn, Executive Director of Games for Change. "Everyone from activists, to educators, to policy makers is tuning into the fact that video games can teach, motivate, and engage people around the world."

Top speakers at the Festival include:

• Aneesh Chopra, the first U.S. Chief Technology Officer
• Justice Sandra Day O'Connor
• "Law and Order: SVU" executive producer Neal Baer
• Army Brig. Gen. Loree K. Sutton, Director of the Defense Centers of Excellence for Psychological Health and Traumatic Brain Injury (DCoE)
• Digital pioneer Alan Kay
• Kumar Garg, Analyst, White House Office of Science and Technology Policy

The Games for Change Festival is the only festival dedicated to the growing movement of Digital Games for Social Change; convening leaders from government, philanthropy, academia and the game industry to raise the sector of impact-focused games.

The 2010 Festival has been expanded from three to four days, to include an additional focus on educational games. May 27th, the final day of the Festival, will be presented through a new collaboration with the Games for Learning Institute based at New York University.

For all information and to read updates on the Festival, go to:
http://www.gamesforchange.org/fest2010

Follow Games for Change on Twitter: @gamesforchange or hash #g4cfest10

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About: Games for Change (G4C) is a non-profit which seeks to harness the extraordinary power of video games to address the most pressing issues of our day, including poverty, education, human rights, global conflict and climate change.

About: The Games for Learning Institute (G4LI) is a joint research endeavor of Microsoft Research and a consortium of nine universities whose aim is to identify which qualities of computer games engage students and develop relevant, personalized teaching strategies that can be applied to the learning process.

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