Genieo Closes $3 million in Seed Funding - Personalization enabler engine fills market void for automatic micro-behavioral targeted content and services

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 3, 2009 --

Herzliya Israel, December 2nd 2009 – Genieo Innovation Ltd (www.genieo.com), creators of the ultimate home-page personalization engine, announced today the closing of US $3 million in seed funding. Backed by leading private investors, the company is bringing to market the industry’s first fully automatically updated and micro behavioral-targeted (MBT) personalized ‘home-page’ which features content only of specific interest to the user – including favorite websites, news/blog updates, interest orientated Facebook and Twitter friend updates, a Google search bar, videos, articles and more.

Entering the flourishing web personalization industry, Genieo will enable white-label partners, including desktop applications, telco operators, online service providers, and other media companies, to generate content that increases customer retention. Building home-pages using micro behavioral targeting, Genieo opens up new revenue opportunities for marketing premium services. Genieo also plans to launch its own branded version directly available for consumers in early 2010.

Genieo automatically discovers the user's topics of interest and generates a personal home-page with relevant content and ad-hoc personalized news widgets. Providing micro-behavioral targeted information to the user that is constantly updated to match changing interests, Genieo eradicates both the need for manual customization (E.G where a user states a pre-defined topic of interest or requests specific RSS news feeds) and irrelevant, outdated information updates.

Unlike other personalization solutions, Genieo does not collect or share any private information. As a desktop application its entire mapping and profiling process is performed solely on the client side. Genieo also respects secure content and automatically disables itself once a user navigates to secure sites.

"Our technology transforms a homepage into a personal assistant" said Miss Sol Tzvi, Founder and CEO of Genieo Innovation, "Unlike other homepages that require manual selection and editing of topics, Genieo not only discovers user-trusted sources automatically for you but builds an A-Z of personalized content with relevant recommendations, that adapts as your interests, work, family and itinerary change. The size of the seed capital is testament to the market potential our investors see in Genieo - and will help us bring an unbeatable personalized home-page experience to the masses.”

For more information, please visit www.genieo.com