Globalcrossroadscapital.com reports on 2010 M&A activity of mobile advertising companies applicable to every industry

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 23, 2010 -- In 1/10, the Wall Street Journal reported that Apple, Inc. acquired the mobile advertising firm Quattro Wireless. The transaction was valued at $275M. Apple receives 30% of any revenue from 3rd party developers of paid apps. Apple is gearing up to announce a multimedia tablet and mobile ads are expected to integrate better with iPhones.

The acquisition by Apple follows Googles acquisition of Quattro's larger rival AdMob, Inc. for $750M. This M&A by google is it's 3rd largest in dollar value surpassed only by buying Doubleclick and Youtube. The Google/AdMob duo controls 21% of the US mobile advertising industry; almost double it's nearest competitor. AdMob distributes 10,000,000,000 banner & text ads to 15,000 mobile websites/apps per month. National mobile ad spending increased 74% in 2009 to almost $1B.

The reach and relevance of mobile media that separates it from newspapers, TV, internet, and radio is this;
(a) There are 4.6B wireless subscribers globally
(b) Mobile cellphones outnumber TV sets 3 to 1
(c) Mobile phones outnumber Desk/Laptop Computers by 5 to 1
(d) Mobile devices are 2-way commo medium (advertisers can engage users with formats like SMS bargain alerts, search queries, display ads, video spots, time/demographic sensitive promos including POS)

Entrepreneur Magazine quotes that "Companies who begin to use mobile ads now are going to benefit substantially over their competitors". Fortune 500 companies from every industry sector are recognizing that mobile ads are an investment.; not an expense. Major firms include Coca-cola and Paramount Pictures.

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