Going Global -Building Networks & Assessing Market Culture to Leverage Business Opportunities Abroad

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 17, 2009 -- Boston, MA September 16, 2009 – With many US companies showing interest in the business exchange process with an international market, the insights from the diverse panel of international business professionals at the “Going Global Strategies for Success” event on September 14th at the Langham Hotel in Boston, offered a wealth of information for any business executive looking to establish networks and core connections within a specific international market as well as the leveraging the opportunities within their internal company resources and the overseas market.

In his opening statement, Diego Tebaldi, President of the IERG Boston Chapter welcomed the panel, the attendees and thanked UBS and Exemplar Law Partners for sponsoring the event. Tebaldi noted “Indeed this is a great time to debate this topic as we start perhaps to see some glimmers of hope in the economy, if not actual growth at least stabilization and halting the downward spiral of recent. We may just be ‘bumping along the bottom’, but what better time to start thinking about moving into new markets before your competitors get there?”

Chris Marston, CEO of Exemplar Law Partners, LLC and Revolve opened the floor to the first panel discussion pertaining to the critical areas and capabilities a company needs to consider before expanding into an overseas market. Peter Wrampe, a senior consultant on the Gerson Lehrman Group Advisors Council stressed the importance of evaluating the internal resources, the confidence in your staff, and keeping the lines of communication open and clear. Cynthia Bouthot, president of the Collaborative Innovation Group, complemented that train of thought by adding that these processes do not have to be sequential. She encourages companies to jump start the networking connections and build relationships now so that when you are ready and have all the necessary processes in place your will have the advantage because you built those relationships early.

Marco Buchbinder, Global Head of Rapid Growth Markets for EMC Corporation, commented on the importance of assessing the market and the business styles. “The more you know about your competition and market assessment of the culture the bigger advantage you have to gain entry”. In addition, it’s key to be proactive and look at your existing infrastructure and how that measures up to the goals of going overseas. To learn more about the Boston IERG chapter and for the full press release please visit www.IERGonline.org.

Boston IERG     globalization     international business     overseas markets