Goissimo.com – revolutionising online travel search.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 21, 2009 -- Goissimo.com is set to revolutionise online travel search and will lead the way into the new decade for a new era of preference based travel choices for consumers.

Goissimo.com’s main aim is to reduce the amount of time and number of websites visited before making a travel booking decision. This is achieved by providing an all encompassing, intuitive and easy to use process for researching, planning, comparing and booking holidays, hotels and flights.

In development for over 12 months, the beta site was launched at the beginning of December and initial signs of goissimo.com’s performance look extremely promising. The site itself is a meta-search site consisting of holiday, hotel and (soon to be added) flight search. Comparing over 100 suppliers, research has shown that goissimo.com’s prices are incredibly competitive in this crowded market, with many holidays coming back up to half the price of goissimo.com’s nearest rivals.

As well as being extremely competitive, the main USP of goissimo.com is its intuitive, preference based search. Goissimo.com’s revolutionary Holiday Helper™ technology allows its visitors to search by personal preference such as budget and/or climate, something that although greatly influences the buying decision has been absent from travel search websites in the past.

Katy Higginson, Editor of Goissimo.com says “this is a very exciting time for everyone involved in the development of goissimo.com and for people who will be looking to book a holiday, hotel or flight in the near future. The way in which we have traditionally searched for our travel requirements has involved very limited ‘from and to’ methods and a great deal of research between numerous websites. With a majority of people now booking their holidays online, we spotted a huge gap in the market to provide a website that makes getting the right holiday, hotel or flight easy. Our prices are very competitive and our Holiday Helper™ technology allows our visitors to search in a whole new way based on personal preferences: something that has never been done before in online travel meta-search.”

Since its beta launch in December there has been around 100,000 visitors to the site with around 80% performing searches and a CTR of 70% which is very impressive for a brand new website. The official launch in January will include the full version of the Holiday Helper™ technology including the new suggestion tool, saved searches, reviews, result filters along with many other exciting new developments.

2010 is not only the start of a new decade; it is also the start of the online travel search revolution, lead by goissimo.com.

Visit http://www.goissimo.com for more information.

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