Google Turn to Sony to Promote Chrome

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(Free-Press-Release.com) August 31, 2009 -- Google has forged a distribution alliance with Sony's PC division lately. The deal involves shipping Chrome on new Vaio PCs. In this way, Google can promote its well-regarded but little-used Chrome browser.

The renewed efforts to expand the reach of Chrome come a year after Google opened a new front in the browser wars with the surprise launch of the software. They highlight the difficulties the company has faced in using Chrome as a strategic weapon to counter Microsoft.

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Google Turn to Sony to Promote Chrome

Brian Rakowski, product management director for Chrome, claimed a successful launch for the browser, which has 30m active users.

However, that is equivalent to little more than 2 percent of all internet users, compared with 68 percent for Microsoft's Internet Explorer, according to Net Applications.

The lacklustre launch contrasts with that of the Firefox browser in 2004, which was used by 8 percent of all internet users after its first year.

Though the first deal with Sony has not proved to be successful, the internet company is in talks for similar deals with other computer makers. And Sony PCs carrying Chrome has started to go on sale. Similar distribution alliances have become a key part of the internet search wars as Microsoft and Google vie to be the default search service on new PCs.

Chrome browser     computer makers     default search service     distribution alliance     firefox     Google and Sony