Graystone Capital provides a $400,000 Accounts Receivable line of credit to a San Francisco based Interactive Media Company

FOR IMMEDIATE RELEASE
San Francisco Bay Area, California, United States of America (Free-Press-Release.com) October 4, 2011 -- The Company

The Company was founded in 2002 and has since become the world’s largest provider of Interactive Media content for the automotive industry, transforming the face and feel of thousands of dealer websites worldwide. These innovative products include: interactive media virtual tours, organic online marketing for dealerships and online accessory sales solutions for dealers and a digital publishing platform for newspapers. You may have seen their technology if you have ever taken a virtual tour of a new model automobile.

The Problem

The San Francisco based company with global offices in Brussels as well as in India was not immune to the economic downtown as it hit the durable goods market very hard in 2008 and beyond. The impact dramatically affected its revenues and caused an eventual strain on its cash flow. This situation coupled with the fact that the business had been active with some earlier M&A initiatives led to a corporate structure that encompassed six different corporate entities. Most of which are synergic in nature and as a result required a multifaceted Co-borrower credit facility that allowed for a variety of reporting methods as well as an integrated borrowing base formula. This was particularly challenging as much of the revenue is deferred with lumpy billing cycles.

The Solution

Graystone Capital was able to aggregate the various legal entitles into a seamless credit facility, such that several of the businesses were joined as Co-borrowers. In addition, Graystone constructed a roll-up form of borrowing base that each entity could report independent of one another, yet was wrapped into a single borrowing base formula. The Company and its software styled revenues were analyzed by Graystone Capital’s Technology Finance division and a lending structure was developed to manage this segment of their sales. This credit structure resulted in The Company regaining their ability to focus on growing their revenue base as the automotive market continues to improve.

About Graystone Capital

Graystone Capital is a privately held commercial finance company that is based out of the Silicon Valley (San Francisco Bay Area). We are a direct lender that specializes in asset-based lending services designed to support the growth of American companies. Graystone Capital is a full service shop with our own in-house backroom operations. All funding decisions are independent and made locally in order to best service our borrower’s needs. Our Technology Finance division targets small- to-medium cap emerging technology companies with venture debt and other early-stage debt financing. These credit facilities range in size from $100,000 to $3 million.

Media Contact

Cara O'Hare
Cara@graystonecap.com
408.275.8006 x7

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