Green Household Cleaning Products in the U.S.: Bathroom Cleaners, Laundry Care and Dish Detergents

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 10, 2012 -- Aarkstore.com announces, a new market research report is available in its vast collection:

"Green" Household Cleaning Products in the U.S.: Bathroom Cleaners, Laundry Care and Dish Detergents and Household Cleaners

http://www.aarkstore.com/reports/-Green-Household-Cleaning-Products-in-the-U-S-Bathroom-Cleaners-Laundry-Care-and-Dish-Detergents-and-Household-Cleaners-114036.html

The U.S. market for household and laundry cleaning products is well on its way to a major shift in marketing strategies, product innovation and ingredient stories primarily due to the continued consumer interest and understanding of greener and more sustainable lifestyles. The sweet spot for accelerated growth and highly profitable sales looks to be in eco-friendly products that target multiple consumer desires rather than a single stand alone functional benefit. These benefits may include: efficacy, safety, ease-of-use and convenience mixed with more emotional and sensory benefits. While green cleaners accounted for just a small sliver of the overall household cleaner market in 2009, Packaged Facts expects more and more consumers to make cleaning a lifestyle choice rather than simply a sanitary chore, pushing green cleaners from the fringe into the mainstream.

This all new Packaged Facts report, Green Household Cleaning Products in the U.S. , looks into the several factors affecting green household and laundry cleaning product growth and offers opportunities for those nimble enough to take advantage of a market expected to more than double its share of the total household cleaning market by 2014. The report includes a detailed sales performance analysis of the major players in the U.S. green household cleaning and laundry products market and is put in context with the overall household cleaner market. Also included is an extensive look at marketplace, consumer, and new product trends affecting the industry, including analysis based on Packaged Facts' proprietary consumer survey conducted in February 2010. The green household cleaning product segments covered include:

· Dish Detergents

· Bathroom Cleaners

· General Household Cleaners

· Laundry Care & Detergents

· Miscellaneous Cleaners

Table of Contents :

Chapter 1: Executive Summary

Scope

Categories and Products

What Is a Green Cleaner?

Products Out of Scope

Methodology

Market Size and Growth

Green Cleaners Capture 3% of Market

Figure 1-1: Green Household & Laundry Cleaning Product Retail Market and Share of Total Household & Laundry Cleaning Product Market, 2005-2009 (in millions $)

Market Look by Category

Figure 1-2: Green Clean Retail Market Shares by Category: Green Household & Green Laundry, 2005-2009 (in millions $)

Green Household Cleaners Gain Greater Market Penetration

Figure 1-3: Green Household & Laundry Cleaning Product Retail Market by Category and Share of Total Household & Laundry Cleaner Categories, Respectively, 2005-2009 (in millions $)

Channel Sales for Green Household & Laundry Cleaners

Table 1-1: Green Household & Laundry Cleaning Product Retail Market Shares by Channel, 2005-2009 (in millions $)

Green Cleaners Double Market Share, Triple Dollar Sales by 2014

Figure 1-4: Green Household & Laundry Cleaning Product Retail and Share Market Forecast, 2009-2014 (in millions $)

Green Household Cleaner Category Product Segments

Figure 1-5: Green Household Category Product Segment Shares by IRI-Tracked Dollar Sales, 2009 (%)

Green Laundry Category Product Segments

Figure 1-6: Laundry Category Product Segment Shares by IRI-Tracked Dollar Sales, 2009 (%)

Mass-Market Brand Extensions Move In, Change the Game

Figure 1-7: Top 10 Green Household & Laundry Cleaner Brand Market Shares by IRI-Tracked Dollar Sales, 2009 (%)

Eco-Specific Green Cleaners Still Dominate Dollar Sales

Figure 1-8: Green Household & Laundry Cleaner Market Shares by IRI-Tracked Dollar Sales: Green Market Brands versus Mass Market Brand Extensions, 2009 (%)

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