Green is the New Black: Elizabeth Olsen of Olsenhaus Takes Vegan Line to a Whole New Level

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 1, 2011 -- NEW YORK, NY – NOVEMBER 1, 2011 – You hear this claim from brands all the time: “We care about the Environment - We’re eco-friendly!” But what does it really mean? Using recycling bins and recycled paper - while a good start - isn’t enough to classify a company as “green”.

With Olsenhaus footwear, founder and designer Elizabeth Olsen goes to great lengths to ensure that all aspects of her line are vegan and environmentally conscious while also educating on the issues: the animals and the unsustainable, devastating environmental pollution created by the leather industry.

At first sight you may be attracted to the bold colors and modern designs of Olsenhaus shoes, but with this line, beauty goes beyond shoe-deep. Olsen uses 100% vegan materials, natural sustainable items as well as recyclable materials ranging from your basic cotton and canvas to the unexpected incorporation of recycled tires and TV screens…and she doesn’t stop there. The shoes are then packaged in shoeboxes made of recycled materials, and shipments are condensed as much as possible to increase efficiency and reduce the company’s carbon footprint. When selecting factories, the candidates are personally checked for fair trade practices and safe facilities to ensure a respectful and comfortable environment for employees.

Olsenhaus expansion has been rapid and continues worldwide. As more and more eco- friendly shops are opened and eco-website launched all over the world, they all contact Olsenhaus for product and advice. Recent partnerships in selling Olsenhaus have been a French retail chain Ekyog which has 50 locations throughout France, and Brandos.com- the European version of Amazon's www.endless.com

When you think “vegan,” you may think of hippies and tree-huggers; but it’s not the 60’s anymore, and Olsenhaus works to educate consumers while providing them with fashionable and environmentally conscious choices to supplement their wardrobe. Veganism isn’t just a diet, it’s about leading a whole conscious lifestyle with Olsenhaus everyone can pursue that lifestyle without sacrificing luxury. Being eco-friendly is always in style!

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More information can be found online at http://www.olsenhaus.com

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