Green Room Retail add new twist to popping (up) to the shops

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 24, 2009 -- Birmingham, United Kingdom (October 15 2009) - Leading expert provider of retail solutions including retail design, point-of-purchase, shop-in-shop and flagship store design, Green Room Retail (GRR), are turning the traditional concept of store design on its head with their pop up shop solutions, allowing retailers to create a high-end brand experience in a minimal timeframe and at a lower cost.

An ideal solution in the current tough economic times, pop up shops are a relatively new phenomenon that provide cutting edge design concepts in a flexible and lower cost format, enabling a high level of brand and PR exposure in a quick, lower cost package.

The key to the concept is in the name, as these stores can literally 'pop up' anywhere from a vacant retail unit, through shopping malls and interactive windows, to short-term events such as sporting occasions and festivals, making a massive impact on consumers, generating high levels of sales and increasing brand awareness, while not requiring any long-term investment.

Furthermore, with GRR's vast experience in the retail solution industry and as a POP agency, they can also source locations, secure planning permission, design the pop up shop and even construct the store, making a pop up shop a simple yet highly effective retail and marketing tool for all retail sectors.

"The pop up shop concept is an exciting phenomenon for our clients and designers alike," said Russ Roberts, Business Development Manager at Green Room Retail. "They allow retailers to make a huge impact on the market in a short space of time with a much lower outlay than for a typical concept store, while also providing a truly creative space to maximise publicity and brand awareness."

To find out more about GRR's exceptional retail solutions, visit www.greenroomretail.com or 0121 200 2828.

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