GREENHILL + PARTNERS HELPS CELEBRITY INTERIOR DESIGNER ADD A TOUCH OF COLOR TO HIS LUXURY BRAND.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 3, 2011 -- NEW YORK, NY (January 03, 2011) - Greenhill + Partners and Jamie Drake, one of the world's top celebrity interior designers, announced today a collaboration to breathe fresh life and more youthful color into the Drake Design Associates brand. The new brand strategy for the hall of fame designer, whose clients include billionaire mayor Michael Bloomberg and pop star, Madonna, will incorporate a completely new web design, an exclusive, invitation only interior design e-publication and an overhaul of Drake's corporate identity.

According to Elle Décor, Drake is "the man behind some of the country’s most dynamic, distinctive and livable interiors…whose notable residential interiors include a Los Angeles showplace for Madonna, a Martha’s Vineyard vacation retreat and a stunning Manhattan apartment for Phyllis and Victor Grann. Drake has also completed multiple projects for New York City Mayor Michael Bloomberg—a client for almost twenty years—including the recent renovation and restoration of Gracie Mansion (the longtime ceremonial residence of the Mayor of New York) and the redesign of various rooms at City Hall."

The goal of Greenhill + Partner's rebranding of Drake Design is to reinvigorate the perception of the firm among baby-boomer affluent consumers, while simultaneously cultivating a more youthful, 'affluent millennials' customer base.

“Greenhill has opened my eyes to some marketing weaknesses and great opportunities in regards to growing my interior design brand," says Drake. "Their knowledge, research and expertise have been invaluable in informing my decision making process, and in bringing new life and color to our work, and better equity to our brand.”

"I'm a huge fan of Jamie's work," says Duke Greenhill, founder and CEO of Greenhill + Partners, LLC, "So I was honored to be asked to work creatively with one of America's great creative gems." According to Greenhill, "The Drake brand value is already tremendous, but we are going to introduce to the next generation of affluents, and to influencers of luxury branding and lifestyles."

How do they intend to do this? "Anonymity and exclusivity are the new luxury sales proposition," responds Greenhill. "We are going to create a unique integration of luxury lifestyle curating, online communities and refreshed corporate identity through which the most discerning consumers can both engage the Drake brand and be part of an elite experience."

For More Information
Duke Greenhill
Greenhill + Partners, LLC
917-434-7368
greenhill_partners@me.com
www.thefutureofbranding.com
www.facebook.com/pages/Greenhill-Partners-LLP/102746119783823

About Greenhill + Partners

Greenhill + Partners is a leading boutique advertising agency, marketing agency, production company, PR specialist and brand management firm. With a focus on creating and leveraging authentic brand narratives (the "stories" of brands), G+P has become recognized as an innovative, strategic and creative advertising agency that creates and leverages authentic brand narratives to increase brand equity. With extensive experience in narrative filmmaking and creative storytelling, Greenhill + Partners generates integrated brand experiences across digital platforms, and cultivates brand-consumer relationships that transcend mere commerce.

About Duke Greenhill
Duke is a leading expert in holistic and integrated branding, media, marketing and advertising. From Hollywood to the White House to Ivy League halls and Madison Avenue, Duke's experience and success in virtually ever media arena has taught him how to develop authentic, effective campaigns that resonate with consumer values, and has led him to founding New York City's premiere boutique branding agency, Greenhill + Partners, LLC.

Duke has created over 300 award-winning advertising campaigns, produced three independent feature films, and written on assignment for publications like the New York Times, The Atlanta-Journal Constitution, The Harvard Review, Movie Maker Magazine and many others. He has won Telly awards, Pollie awards and a student Academy Award nomination. As a chief creative at Washington, D.C.'s, illustrious Stevens Reed Curcio & Potholm media agency, Duke worked on prestigious presidential and corporate image campaigns. As the principal producer for In Media Res Films, he produced and marketed Hollywood films. And as founder and executive creative director of Greenhill + Partners, Duke has worked in front of and behind the scenes on campaigns for such lauded clients as Adidas, Dockers, Men's Fitness, Fairmont Hotels, Giant Foods, Wal-Mart, Whole Foods, Lance Armstrong's LiveStrong and many more.

Duke is a graduate of the University of Texas at Austin's school of Communications (Bachelors), and Columbia University's Graduate School of Film and Media (Masters).

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