Greenhill + Partners Tapped for Brand Management of Innovative New York Restaurant & Lounge

FOR IMMEDIATE RELEASE
New YORK ,New Jersey, Connecticut, New York, United States of America (Free-Press-Release.com) January 3, 2011 -- NEW YORK, October 28, 2010 – Greenhill + Partners announced today that it was selected by ViG 27, a ground-breaking New York bar and restaurant, to act as the pub marketing expert and generate marketing ideas for the restaurant. The full-service digital advertising, marketing, media production and branding agency is providing creative design night club promotions direction for the renowned New York Gay bar and restaurant as it prepares to embark on its second year in Manhattan's Gramercy neighborhood.

“We are honored to participate in the brand development of such a bold, innovative nightlife venue,” said Duke Greenhill, founder and CEO of Greenhill + Partners. “We believe local business marketing has not only become tremendously exciting, but also the keystone of small business advertising, thanks to the target-ability and personalization of digital and mobile media, so we're thrilled to be working with on emotional branding with a business that is bold, brave and local community driven.”

In addition to the providing corporate identity design consulting, Greenhill + Partners also collaborated with ViG 27 to develop an innovative mobile marketing campaign. The campaign fully taps into the blossoming world of geo-location services like Facebook Places, and delivers an engaging and functional experience to customers geared toward customer loyalty, retention and cultivation. Greenhill + Partners has also developed an innovative on-site experiential marketing campaign that highlights ViG's socially conscious brand values and unpretentious elegance.

The account is handled personally by Greenhill + Partners founder and CEO, Duke Greenhill, and is based in the agency’s New York office.

For More Information
Duke Greenhill
Greenhill + Partners, LLC
917-434-7368
mailto:greenhill_partners@me.com
www.thefutureofbranding.com

About Greenhill + Partners

Greenhill + Partners is a leading boutique advertising agency, marketing agency, production company, PR specialist and brand management firm. With a focus on creating and leveraging authentic brand narratives (the "stories" of brands), G+P has become recognized as an innovative, strategic and creative advertising agency that creates and leverages authentic brand narratives to increase brand equity. With extensive experience in narrative filmmaking and creative storytelling, Greenhill + Partners generates integrated brand experiences across digital platforms, and cultivates brand-consumer relationships that transcend mere commerce.

About ViG 27

ViG 27 attracts a variety of people - those looking to entertain clients or have fun with friends, the traveler who is looking for a hip NYC spot, and the East-sider who doesn’t always want to travel to the West Side to enjoy a friendly, open, and welcoming place. ViG 27 is a sophisticated, elegant, and above all else, approachable venue for the gay community that currently has limited options in this regard. ViG 27 is also an active member of the Gay Community, encouraging new ideas, open and honest conversation, and creating opportunities for all who join in.

About Duke Greenhill
Duke is a leading expert in holistic and integrated branding, media, marketing and advertising. From Hollywood to the White House to Ivy League halls and Madison Avenue, Duke's experience and success in virtually ever media arena has taught him how to develop authentic, effective campaigns that resonate with consumer values, and has led him to founding New York City's premiere boutique branding agency, Greenhill + Partners, LLC.

Duke has created over 300 award-winning advertising campaigns, produced three independent feature films, and written on assignment for publications like the New York Times, The Atlanta-Journal Constitution, The Harvard Review, Movie Maker Magazine and many others. He has won Telly awards, Pollie awards and a student Academy Award nomination. As a chief creative at Washington, D.C.'s, illustrious Stevens Reed Curcio & Potholm media agency, Duke worked on prestigious presidential and corporate image campaigns. As the principal producer for In Media Res Films, he produced and marketed Hollywood films. And as founder and executive creative director of Greenhill + Partners, Duke has worked in front of and behind the scenes on campaigns for such lauded clients as Adidas, Dockers, Men's Fitness, Fairmont Hotels, Giant Foods, Wal-Mart, Whole Foods, Lance Armstrong's LiveStrong and many more.

Duke is a graduate of the University of Texas at Austin's school of Communications (Bachelors), and Columbia University's Graduate School of Film and Media (Masters).

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