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(Free-Press-Release.com) December 10, 2009 -- What Is Butterfly Marketing?
When Mike Filsaime released the original Butterfly Marketing package, it was a game-changer. It was based on the “butterfly effect” combined with viral marketing. Put simply, the butterfly effect is the concept that small actions can have big consequences over time.

The origin of the butterfly effect idea was the book, "Does God Play Dice?", by Ian Stewart. In it, he says,"The flapping of a single butterfly's wing today produces a tiny change in the state of the atmosphere. Over a period of time, what the atmosphere actually does diverges from what it would have done. So, in a month's time, a tornado that would have devastated the Indonesian coast doesn't happen..."
When Mike combined this idea with the idea of viral marketing, he discovered "butterfly marketing".

https://paydotcom.com/r/2340/eugyno/376643/

Viral Marketing Explained

One of the things that set Butterfly Marketing apart was its use of "Viral Marketing". Nowadays, to the savvy internet marketer, it seems obvious, but back in 2005, very few marketers were actaully using it.

What is "Viral Marketing"? Probably the best example is Hotmail: before the World Wide Web, particularly before Hotmail, there was no real concept of viral marketing: there was no mechanism for it.

But the web provided the perfect medium for viral marketing, and the people who owned Hotmail (it was bought by Microsoft later) came up with the first really successful application of it:

Before Hotmail, there were no free email services (at least none that anybody ever heard of), and Hotmail used the free email service to advertise itself (by putting the tagline "Get your free Hotmail account: Click Here" at the bottom of every email.

The campaign went viral, and Hotmail soon had over 100 Million subscribers. All with virtually no advertising expense after the initial launch: the campaign spread itself, like a virus. Hence, the term, "Viral Marketing".

Viral Marketing With A Twist

The twist that Butterfly Marketing brought to the equation was to combine viral marketing with a free offer that caused a prospect to enter a "sales funnel" (in other words, the free offer asked the prospect for contact information and permission to use it, then marketing messages for non-free products were sent), and giving the prospect the incentive to invite others to join them in the funnel.

Butterfly Marketing 2.0

A lot has changed since the release of the original Butterfly Marketing package; in fact, there's been a major shift in how business is done on the web since the rise of "Web 2.0". The smartest marketers realize that the old ways are getting less and less effective as time goes by: the old school "push" marketing just doesn't play on the new web.
And if Maike Filsaime is anything, he's one of the smartest marketers out there.

https://paydotcom.com/r/2340/eugyno/376643/

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