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GuiasLocal.com -Uncovers the Local Business
GuiasLocal.com -Uncovers the Local Business
May 16, 2011 Web sites / Internet news in Orlando,Florida, United States of America
Guias Local Inc., what is the demand in the local ad market and how U.S. businesses really feel about new ideas.
FOR IMMEDIATE RELEASE
Orlando,
Florida,
United States of America
(Free-Press-Release.com) May 16, 2011 --
Through out 2010- 2011 many articles have been written that tech giants have taken over the localized ad space. As Guias Local, Inc. gets prepared to expand and release more localized sites via our digital network and the rollout of our new local search property, we had to test the “local business market”. The past two weeks we have prospected to thousands of local U.S. businesses. Here is what we discovered and we wanted to share with other local search companies:
GuiasLocal.com -Uncovers the Local Business
Welcome visit Our WebSite:
http://www.guiaslocal.comGROUPON : Oddly enough, a large percent of small business owners mentioned they wanted to try “group buying
”. Some business owners called Groupon and never received a call back.GOOGLE : Both small and large businesses we spoke to believe Google local search products are very good, however they do not feel comfortable with companies that do not communicate with them on a one-on-one basis, to teach them the product and educate them how it works. As well, local businesses stated they find it difficult to connect with someone over at Google. Many businesses want to speak to a live person.
FACEBOOK : The businesses that do have a Facebook page don’t interact with their consumers or don’t know how to.
SMALL BUSINESSES : (1-5 locations): A large portion of the businesses have not been called by local search media companies and would welcome a call. Some small businesses want to bring in new traffic, especially small eateries who rely on the lunch crowd.
COMPUTER SAVVY : Many business owners are not computer savvy and feel they have more important things to do (payroll, inventory, customer service, etc.). Older business owners have no idea how to use a computer to drive business.
HISPANIC ADVERTISING : Many small and large businesses would be willing to try Hispanic language advertising especially restaurants, doctors, mechanics, plumbers, contractors and discount stores.
YELLOW PAGE ADVERTISING : Now this is interesting. A large percentage of businesses still work with Yellow page type companies or have a current relationship with an account manager at a Yellow Page company. Many have complained that their Yellow Page reps have not called them to bring new ideas and also at times are unreachable. A handful of Yellow Page clients complained that they were paying too much. Yellow Page clients want to get more exposure online and would have an open mind to work with new media companies.
What we have learned and what we want to share with the many local search companies who rely on making money via local media is that not much has changed. You still have businesses wanting to try new things. If you’re a digital ad company, take a moment and try reaching your favorite local search company. If you manage to talk to a sales person, ask tough questions and demand answers. We have found that most of the large tech company’s business model doesn’t support phone sales and would rather email a customer. Bottom line, if you believe in your product and it makes sense to a large or small business you will have an advantage over the tech giants.
GuiasMedia.com is now LIVE and we are looking to add companies to our vendor list. If you have a product you want to sell to local businesses and have no sales force, email your proposal and payout to proposal@guiasmedia.com
NewsLetter: Guias Local Inc., is looking for someone with experience in news letters for our financial newsletter Wall Street Gladiator- WallStreetGladiator.com. The position is commission based. Email william@wallstreetgladiator.com
Guias Local Inc Divisions 2011: GuiasLocal.com, GuiasMedia.com, Locale.mx, BusquedaLocal.com, HispanicYP.com, WallstreetGladiator.com, TelefonoLocal.com, CuponesLocal.com, ElBoxeo.tv, LaPrensa.mobi, BoricuaLocal.com,MesaAbierta.com
More information can be found online at http://www.guiaslocal.com
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