Harrisburg Radio Advertising - Radio Marketing Experts

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 12, 2010 -- Visit HarrisburgRadioAdvertising.com

Radio Advertising Services
•Analysis of market ratings from Arbitron
•If your geography target is unique, development of custom ratings using respondent-level data from Arbitron research; this extensive analysis tells you the true GRP levels in your organization’s geography, not the market next door
•Maps of radio broadcast areas for visual analysis
•Mediamark Research (MRI) and Media Audit analysis of your consumer radio listening preferences, at both national and local levels

•Prioritization of networks, formats, personalities, and dayparts most likely to reach your audience at the lowest cost
•Detailed media plan scenarios
•CPM forecasts
•GRP forecasts
•Media spill analysis (the percentage of your ad budget wasted by not hitting the target customer)
•Demographic efficiency analysis (the percentage of your radio budget wasted by not hitting target prospect customers)
•Recommendations for reducing media spill
•Forecasts for total impressions effectively within your target
•Media plan charts for your approval
•Media negotiations
•Trafficking of all ad materials
•Negotiation of value-added opportunities

•Post-buy reports