HAT LOVERS CAN NOW COMPETE TO WIN AN AWARD FROM HEADWEAR PUBLISHER HAT LIFE

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 25, 2009 -- Long Beach, CA - Hat Life, the headwear industry publisher, is giving out Hatty Awards to people who are passionate about hats. The 137-year-old headwear publisher is honoring hat-wearers for the first time. Up until now the award was only for headwear designers, manufacturers and suppliers.

“We realized that without the consumer buying and collecting hats, there would be no retail headwear business. And despite the economic downturn, headwear sales continues to soar,” said Hat Life Editor, Diane Feen.

The first ever Hatty Awards for the trade were given out in 2008 and were met with great enthusiasm and tremendous success. Headwear Industry leaders (and newcomers) who strive for excellence took home Hatty Awards for 2008. Winners included KOKIN (hatter to the stars), Mainland Headwear Holdings, designer and hat instructor Eia Radosavljevic, Legendary Headwear, New York hatter Ellen Christine, Lisa Battaglia, Lina Stein and others.
But this year Hat Life decided to add a new category to honor hat lovers and headwear enthusiasts (of all ages) who not only love wearing hats, but find the act of buying hats a thrill. “Some of our readers have confessed that they have as many as 500 hats in their hat collection,” adds Feen.

To win a Hatty Award, nominees must submit complete the entry form (with pictures) at HYPERLINK "http://www.hatlife.com/hatty_awards.php" www.hatlife.com/hatty_awards.php by October 15, 2009. Winners will be profiled in the Annual Hat Life Book, a 350-page headwear resource and trend guide with articles about all aspects of the headwear industry (as well as a list of thousands of retail and wholesale resources). Winners will also be part of the marketing and PR campaign for the 2010 Hat Life Book.