He ran close to what might be considered journalistic ethics

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(Free-Press-Release.com) July 19, 2011 -- His mother, Elisabeth, was inspired to devote her life to "good works" as a schoolgirl. Now aged 102, she remains a supporter of more than 100 charities, and enjoys an almost regal status in Australia.

Murdoch was studying at Oxford when his father died in 1952.

Mentored -- like his father -- by press baron Lord Beaverbrook, he learned his trade as a reporter in Birmingham, England and as a £10-a-week sub-editor at Beaverbrook's Daily Express in London before returning home to take charge of the family business.

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"I found myself a newspaper proprietor at the age of 22," Murdoch said in 2008. "I was so young and so new to the business that when I pulled my car into the lot on my first day, the garage attendant admonished me, 'Hey sonny, you can't park here.'"

Despite his youth, the new boss of the Adelaide News took to the job like a duck to water, quickly getting embroiled in a newspaper war -- the first of many -- with local rival the Adelaide Advertiser.
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"It cost a great deal," he said. "But it taught me that with good editors and a loyal readership, you can challenge better-heeled and more established rivals -- and succeed."

He was soon looking to expand the company: After buying up other local papers across the country, in 1964, he set up Australia's first national newspaper, The Australian, and in 1969, moved overseas to purchase his first UK paper, News of the World, shortly followed by the Sun.

The sensationalism and sex on the pages of some of his papers provoked shock and anger among his competitors on Fleet Street, and earned Murdoch a number of less than complimentary nicknames.

As Ian Hislop, editor of British satirical magazine Private Eye, told CNN: "[We have] referred to Murdoch as the Dirty Digger throughout his long career, and it's not an accident; he does dig up dirt and then puts it in papers and sells it."

His hunger for the latest scoops -- and his willingness to pay for them -- have ensured massive sales figures, but have also caused controversy over the years, from Christine Keeler's kiss-and-tell over the Profumo scandal, to the "Hitler Diaries" (later revealed to be fakes) to O.J. Simpson's "If I Did It" book.

That desire to be first with the big news has led some to question his methods -- even before the phone-hacking scandal.

"He ran close to what might be considered journalistic ethics," said Lou Colasuonno, former editor-in-chief of the New York Post, which Murdoch took over in 1976.

"I'm not saying he broke the law, I'm not saying he did anything illegal, but I am saying he's aggressive in getting stories."