Head Lice Don't Know the Economy is Lousy; Lice Happens Expands

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 30, 2010 -- Annapolis, MD, March 30, 2010: Just one year after answering the first call on their 24-hour “LiceLine,” the owners of Annapolis-based small business Lice Happens, LLC have hired their first full-time employee outside the local area. In order to serve clients affected by head lice who live between the company’s Philadelphia and Baltimore Metropolitan service areas, Lice Happens™ has hired Jacki McCulley, a trained Lice Specialist whose background as a licensed hairdresser makes her an ideal pick to pick nits in Delaware.

“Outbreaks of head lice throughout our entire service area have kept us busier than ever so far this year, and we needed to hire another expert” said MJ Eckert, a Registered Nurse who co-founded Lice Happens in the early months of 2009. “We’re grateful that our business model as a mobile service, and our professional, all-natural approach to head lice treatment, have been embraced by the communities we serve and by the press in ways that exceeded our most optimistic expectations. Our reputation has fueled tremendous growth, and is a main driver of our expansion.”
Nancy Fields, a Quality Assurance entrepreneur and Lice Happens co-founder added, “Lice Happens has been extremely busy serving the corridor between Northern Virginia and the Baltimore Metro area, and between Philadelphia and the Jersey Shore. It’s important to us that we serve the clients who have requested our services in Delaware promptly, by providing a local Lice Happens™ Specialist who can take care of them either same-day, or within 24 hours.”

The company will continue to use highly trained part-time head lice removal specialists in some locales, but the company plans to hire more employees in the coming years at rates that exceed the industry standard, because they will be expected to learn everything there is to know about head lice, their biology and their treatment. “We know that if we’re sending someone into a client’s home, they’ve got to be a subject matter expert in addition to having a high-quality professional demeanor. We don’t hire ‘technicians’ because no client wants to wonder about whether the person they’re letting in the door really knows what they’re doing,” stated Eckert.
Lice Happens can be reached for head lice screenings and treatment, or for free informational seminars and educational programs for school groups. Lice Happens’ local number in the Washington, DC and Baltimore Metropolitan areas is 443-510-4480, their local number in Delaware is 302-545-5442, and in Philadelphia, 610-952-3691.

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