Heimtextil 2010: Outlast Europe supports licensees Win with Outlast!

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 1, 2009 -- Boulder, CO –– Outlast Technologies, the leader in temperature regulating technology, announces Outlast Europe is supporting its licensees at the upcoming Heimtextil 2010 in Frankfurt, Germany, where visitors at the booths can participate in an exciting contest for a chance to win an Audi TT Coupé! Outlast will also demonstrate how adding Outlast® phase-change materials to a product can increase its value and sales.

At each of the nine Outlast® partner booths at Heimtextil, an international trade show for home and contract textiles, interested trade visitors can learn about innovative, temperature regulating Outlast® bedding products and receive an Outlast® card for a chance to win an Audi TT Coupé. Attending the Heimtextil? To enter the contest, visitors bring the card to the Outlast® promotion area in Hall 8, Stand J 64, where they type a six-digit number into a vault—and with a little luck, win an Audi TT Coupé.

“We are happy to support our partners and demonstrate to retailers how Outlast® products can stimulate their sales,” says Martin Bentz, managing director of Outlast Europe GmbH, Heidenheim, Germany. To complete the trade show campaign, Outlast is providing banners for their partner booths explaining the promotion, as well as advertising in international trade magazines and sending direct mailers.

With Outlast® products, retailers win with the added value of improved comfort in the sleeping environment—and at the same time increase the attractiveness of their product line. Retailers can take advantage of this value when competition is strong. Experience shows that PCM products have fast sell-through and can drive an increase in sales.

If you happen to be at the show, visit the following Outlast® licensees at Heimtextil, January 13-16, 2010 in Frankfurt, Germany:

Abeil: Hall 8.0, Stand D 44
Brennet: Hall 8.0, Stand D 80
Frankenstolz: Hall 8.0, Hall E 54
Molina: Hall 8.0, G 82
Quilts of Denmark: Hall 8.0, Stand G 81
Shandong Design Weave: Hall 10.3, Stand B 21
Sleepwell Kauffmann: Hall 8.0, Stand F 69
Velamen: Hall 8.0, Stand A 50
Wendre: Hall 8.0, Stand E 18

For more information, visit the Heimtextil Web site: http://heimtextil.messefrankfurt.com.

ABOUT OUTLAST TECHNOLOGIES, INC.

Outlast Technologies, Inc., a privately held U.S. corporation, is the worldwide leader in developing phase-change materials and applications. As an innovative technology company, Outlast has launched temperature-regulating technology in apparel, footwear, bedding, packaging and labels, and accessories. Originally developed for NASA, Outlast® fibers, fabrics and coatings contain patented microencapsulated phase-change materials called ThermoculesTM, which absorb, store and release heat, providing increased comfort for consumers. For more information, please visit www.outlast.com.

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Contacts: Annie Coghill - Amélie Company 303.832.2700, ext 202
Heather Listoe Manuel - Outlast Technologies, Inc. 303.381.2106