Helm Announces Free Webinar on Five Best Practices of Cross-selling in the Contact Center

FOR IMMEDIATE RELEASE
Houston, Texas, United States of America (Free-Press-Release.com) January 19, 2011 -- Helm Interaction Management, LLC announces the first in a series of webinars related to inbound marketing to be held on February 3, 2011. Learn the best practices of how to cross-sell in the contact center. When customers call into the service center, use it as an opportunity to drive additional revenue to your company through cross-selling. Follow the best practices and your customers will view it as a service. Do it poorly and you will damage the customer relationship. The webinar will show a financial services call center leveraging Salesforce CRM to cross-sell.

Register now at https://www3.gotomeeting.com/register/602540238.

Learning Objectives:
- Understand the economics of cross-selling and inbound marketing
- Determine the initial set of offers
- Embed business rules and predictive analytics
- Gain the trust of the call center agents
- Incorporate the context of the interaction
- Estimate the potential ROI within your company

All attendees will receive a complimentary copy of the best practices white paper on cross-selling in the contact center.

David Perona, the presenter, has implemented over 75 inbound marketing projects for Global 1000 clients and has held marketing leadership roles at some of the leading CRM analytics vendors. He is currently the founder of Helm Interaction Management at http://www.markethelm.com.

Helm, founded in 2009, has developed the first suite of inbound marketing products designed specifically for the cloud. With Market Helm™ business users can quickly create and deploy very targeted messages into any customer- or agent-facing application.

Register now at https://www3.gotomeeting.com/register/602540238.

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