Hidden Valley Golf Course Owner Jay Miller Speaks on Golf Course Marketing at MGCOA Annual Conference

FOR IMMEDIATE RELEASE
California, California, United States of America (Free-Press-Release.com) December 1, 2011 -- Anyone with an eye for good marketing or solid golf course management can easily recognize Hidden Valley Golf Course owner Jay Miller for the success he is. Not only has he taken a down-on-its luck Riverside golf course and turned it in to the award winning course that it is today, but he’s also experienced incredible returns on his marketing dollars by embracing the new rules of marketing, those that include golf course marketing techniques such as search engine optimization and social media.

The 150 Michigan golf course owners who attended the Michigan Golf Course Owners Association (MGCOA) in Troy, Michigan on November 27th and 28th received a sneak peek into just how Jay Miller and his Riverside golf club have met and exceeded their goals, and perhaps more importantly, how their own golf courses and clubs can do the same.

Tuesday’s conference included a presentation delivered by the Riverside golf course owner entitled “Marketing Your Golf Course: Getting Where You Want to Be,” and on Wednesday, Miller spoke on the social networking techniques that have made his course all but a household name amongst golf enthusiasts in Orange County.

Miller’s golf course marketing plan is no doubt a complex one, but he insists that any golf course owner can implement the strategies he outlines. “If I can do it, anyone can,” Miller says, speaking specifically about the high-tech marketing techniques that he now relies on. What separates Miller from other Riverside golf course owners is that instead of resisting change, he’s embraced it, now relying on advanced web marketing techniques and his course’s popular Facebook page to draw in new members and increase his Riverside golf club’s bottom line.

Jay Miller’s audience at the MGCOA annual conference received a step-by-step plan designed to help golf course owners analyze the current state of their individual golf courses, envision realistic goals for the future, and then create customized and practical plans for attracting members and booking tee times.

Thanks to the newly elected President of the California Golf Course Owners Association, captivated golf course owners walked away from the Michigan event with an enhanced understanding of their individual course’s goals and resources, and perhaps most importantly, a feeling of empowerment that their vision could actually becoming a reality (as it has for Miller’s Riverside golf club), despite the discouraging economy which has many golf courses and clubs feeling desperate.

The second installment of the Riverside golf mogul’s message came Wednesday in the form of an overview of the web marketing tactics Hidden Valley Golf Course has relied on to become one of the most successful golf clubs in the country. Among other aspects of this new marketing paradigm, Jay spoke on the use of social media, YouTube, automated office programs, and search engine optimization (SEO) techniques that Michigan golf course owners can use to make their marketing efforts, and more importantly, the results of those efforts, as impressive as those he’s been able to achieve at his Riverside golf club.

Contact Person:
Jay Miller
Hidden Valley Golf Club
Norco, CA, USA
Jay@hiddenvalleygolf.com
http://www.hiddenvalleygolf.com/

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