HKTDC Press Release - Hong Kong Young Fashion Designers' Contest Winners Announced

FOR IMMEDIATE RELEASE
new york city, New York, United States of America (Free-Press-Release.com) January 18, 2012 -- The Hong Kong Young Fashion Designers’ Contest 2012 awards ceremony took place last night, with Mak Chuen Chi named Overall Winner as well as Party & Evening-Wear Group Winner. Ms Mak will work in Tokyo, at ATSURO TAYAMA, for a month. The winners of the 36th Hong Kong Young Fashion Designers’ Contest 2012 are:


Overall Winner: Mak Chuen Chi: “Diving-Dance”

Party & Evening-Wear Group Winner: Mak Chuen Chi: “Diving-Dance”

Casual & Jeans-Wear Group Winner: Leung Ka Kin: “The Fear of Mr Alien”

Contemporary Day-Wear Group Winner: Cheung Chui Man: “The Establishment Soul”


“I’m thrilled with the honour of receiving two prizes,” said Ms Mak. “YDC has given me a golden opportunity to broaden my horizons, interact and learn from other participants.” Her collection, “Diving-Dance,” was inspired by her passion for the sea, and black, her favourite colour. The black-and-fluorescent-yellow colours create strong contrast in her design. Ms Mak has adopted a novelty material for party wear. Neoprene’s sturdiness can create striking shapes, especially when mixed with soft chiffon.


International Panel

The judging panel included industry experts, media representatives and renowned local and overseas designers. Atsuro Tayama, award-winning designer and brand producer at ATSURO TAYAMA, was VIP judge. Vincent Fang, Chairman, HKTDC Garment Advisory Committee was Chief Judge. Joining them were Yumiko Haba, Editor-in-Chief, So-en Magazine; Benny Yeung, Chief Designer, Ben Yeung Ltd; Michael Mok, Divisional Merchandise Manager, Joyce Boutique Ltd; Teresa Yang, Vice Chairman, Esquel Enterprises Ltd; and Tracey Cheng, Merchandising Manager, I.T Apparels Ltd.


Creativity and originality, marketability, suitability in the use of fabric, workmanship and overall appeal, were the main judging criteria.


Organised by the Hong Kong Trade Development Council (HKTDC), the Hong Kong Young Fashion Designers’ Contest has discovered many talented designers over the years, including Mag Choy, Mountain Yam, Kathew Law, Amy Tam, Angela Ng, Zoe Li and Caesy Ng. The latter three jointly established a new brand, CHEWTHECUD, which was launched at the finale performance. Local artist Janice Man also modelled the finale pieces.

The Young Fashion Designers’ Contest is one of the highlights of HKTDC World Boutique, Hong Kong, and HKTDC Hong Kong Fashion Week for Fall/Winter. The two events, organised by the HKTDC, continue through Thursday (19 January).


Media Enquiries

Please contact the HKTDC's Corporate Communication Department:

New York Office Carol Kwok Tel: (1) 212 838 8688 Email: carol.lm.kwok@hktdc.org

Hong Kong Head Office Joe Kainz Tel: (852) 2584 4216 Email: joe.kainz@hktdc.org


Photo Download

Mak Chuen Chi: “Diving-Dance”

Overall Winner

Party & Evening-Wear Group Winner

Photo Download: http://202.64.102.92/hktdc/download.php?fid=_phpEcoazH


Cheung Chui Man: “The Establishment Soul”

Contemporary Day-Wear Group Winner

Photo Download: http://202.64.102.92/hktdc/download.php?fid=_phpJmiEAX





Leung Ka Kin: “The Fear of Mr Alien”

Casual & Jeans-Wear Group Winner

Photo Download: http://202.64.102.92/hktdc/download.php?fid=_phps7OIx2




Local artist Janice Man was invited to model. Mountain Yam, former YDC participant, showcased his fashion pieces at the finale

Photo Download : http://202.64.102.92/hktdc/download.php?fid=_phpFFfg4s


Websites

Hong Kong Young Fashion Designers Contest 2012: www.hktdc.com/ydc

Facebook: www.facebook.com/hongkongYDC

Fashion Week: http://hktdc.com/hkfashionweekfw/

World Boutique: http://hktdc.com/worldboutiquehk/



About the HKTDC

A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit www.hktdc.com.

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