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Home Instead Senior Care of Massachusetts Launches Song Dedicated to Family Caregivers; All Proceeds to be Donated to the Massachusetts Alzheimer’s Association

November 6, 2009

Song & Fundraiser Inspired by Personal Experience, Recognizes National Alzheimer’s Disease Awareness Month in November




FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 6, 2009 -- With a new case of Alzheimer’s developing every 70 seconds in the US, many Massachusetts seniors will be affected by the disease. Unfortunately, there are also countless silent victims of Alzheimer’s – the thousands of family caregivers who literally watch their loved ones slip away from them right before their eyes.

To thank and recognize these family caregivers and to help combat the disease as part of National Alzheimer’s Awareness Month in November, Home Instead Senior Care of Massachusetts is making a song called “Ask Your Name” – sung from the perspective of an Alzheimer’s patient to her daughter – available at www.askyourname.com. For each copy downloaded at $5.00, 100 percent of the proceeds will go directly to benefit the Massachusetts Alzheimer’s Association, which provides education, advocacy and support for individuals with dementia, their family members and care professionals.

Written by Steven Smith, owner of the Berkshire County Home Instead Senior Care in Pittsfield, MA, “Ask Your Name” was inspired by Smith’s beloved grandmother, who died from Alzheimer’s. A self-taught, award-winning songwriter, Smith was also inspired by what he sees his client families going through every day.

With 17 offices throughout the state, Home Instead Senior Care of Massachusetts (http://www.homeinstead.com/ma) provides high quality, trusted, non-medical in-home care services such as companionship, meal preparation, light housekeeping, medication reminders, shopping and transportation to help seniors remain in the comfort of their own homes as they grow older.

Smith most recently performed “Ask Your Name” at the Alzheimer’s Association of MA Western Region’s Memory Walk, where it received a positive outpouring from caregivers and other attendees.

To further help with this, each Home Instead Senior Care of Massachusetts office offers a free guide called “Helping Families Cope – an Alzheimer’s Resource Guide for Family Caregivers” Which was co-developed with the George G. Glenner Alzheimer’s Family Centers. This guide contains hands-on, practical advice for family members helping a loved one live with Alzheimer’s and is also available online at http://www.homeinstead.com/Alzheimers/default.aspx.

In addition, to prepare its staff to work best with clients with Alzheimer’s and their families, Home Instead Senior Care employs a specialized CAREGiver internal training program that provides the latest in Alzheimer's education and dementia care techniques – a program that earned an award from the American Association on Aging for its innovation and quality.

About Home Instead Senior Care of Massachusetts

Home Instead Senior Care is a network of 17 locally owned offices in Massachusetts – from Greater Boston, the Cape and Western MA, to the Metrowest, Southern and Northern suburbs – dedicated to providing high quality, trusted home care to help seniors remain in their homes as they grow older.


free-press-release.com alzheimer s association     Home Instead Senior Care     Massachusetts

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  • Name: Norman Birnbach

    Email: ***@birnbachcom.com





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