Hotel chain discovers the benefits of clever consumer engagement

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 25, 2011 -- The Grand Hotel in Torquay South Devon (UK) launches its new QR code offering with the help of Scan and Go technology. “We are really excited about this” said Henrietta Lilley Group Marketing and PR manager for the Richardson group of hotels. “We are already offering our guests a QR Code video link from our menus. This means we get to showcase our celebrity chef Richard Hunt as he explains where our produce is sourced.”

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Hotel chain discovers the benefits of clever consumer engagement

Welcome visit Our WebSite:

http://www.ScanAndGo.co.uk

Downloadable vouchers and competitions are all part of the plan as the Scan and Go system is rolled out across different areas at the hotel. “There are several things that make this service unique”, said Lilley. “By adding these codes to all of our marketing material we can engage better with our audience and this gives us a huge advantage. Plus what really excites us is the fact that we can see the results in real time and if necessary fine tune our campaigns in real time. “

“This adds a new dimension to marketing”, said John Reynolds MD at Scan and Go. “We are seeing more and more of the major brands implementing these codes and getting it very wrong for one simple reason, they forget about the end user. For a start unlike any other offering each of our clients get a mobile website and the end user is taken directly to the offer or information. We also have the ability to change the content the code links to which makes this a very attractive and green solution for the hotel industry" said Reynolds.

More information can be found at the Scan and Go website or take a look at the video - http://tinyurl.com/3ckaczv

More information can be found online at http://www.ScanAndGo.co.uk

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