How Autobid Management Tools can Improve your Search Marketing ROI

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 22, 2009 -- Position2 to Host a Free Webcast on October 1, 2009 at 12 PM Pacific Time

Santa Clara, CA, September 10, 2009: Position2, an integrated Search and Social Media marketing company will present a free webcast titled: How auto bid management is improving search returns by over 20% on October 1, 2009 at 12 PM Pacific Time.

In recessionary times, when marketing dollars need to work harder, search is emerging as the clear winner and channel of choice for large enterprises that rely on the internet for lead generation. Paid search has moved up from being a backroom function to one that is closely monitored by CMOs and senior management. With the increased complexity and shortened cycles for paid search campaigns, there is an urgent need to improve the way enterprises manage and scale their paid search campaigns.

Industry trends indicate increase in paid search spending on a year-on-year basis; expected to reach over $26 billion by 2011 , according to Jupiter Research. Search marketing remains a top priority for marketers. Some 79% of marketers are spending more on paid search management every year. In another report, released by Forrester Research , paid search spending is predicted to increase by 15% annually, reaching almost $32 billion by 2014.

Large enterprises are willing to spend up to 22% more in paid search, if it were to get easier to manage. The key issues cited by managers are: consolidated reporting across search engines, the ability to scale PPC campaigns without straining resources or affecting ROI and the ability to predict returns in diverse budget scenarios.

Position2 task tracking data identifies two main areas PPC campaign managers spend most of their time on – Bid management (36%) and Reporting (17%). Auto bid management can free up this time for campaign managers to focus on areas like strategy, ad writing & landing pages.

In this webcast, Vinod Nambiar, Director Global Delivery and Vyom Khandelia, Director Technology of Position2, Inc. will discuss the value of automating bid management, and the immediate improvement in search results. The webcast will demonstrate the business value of auto bid management and share cases where marketers have improved returns by over 20%.

For additional information on how to improve paid search returns by 20%, register for our webcast http://position2.com/livewebcast/autobid.php


About Position2

Position2 is a leading Search & Social Media Marketing firm that delivers continuous growth for its customers through its proprietary “Surround & Intent Marketing” methodology. The company's adaptive technology solutions are customizable to customers’ evolving marketing needs. It delivers integrated Search & Social Media Marketing solutions that engages prospects at multiple touch-points in the online environment. This results in measurably improved marketing performance