How Can Fishing Charters Increase Bookings?

FOR IMMEDIATE RELEASE
Orlando, Florida, United States of America (Free-Press-Release.com) September 27, 2011 -- Press Release:

How can fishing charters increase bookings?

Dorado Media Corp unveiled a new marketing system at the Florida Sportsman Show aimed at assisting fishing charters capture more bookings.

Debary, FL, September 27, 2011- The recession has dealt a hard blow to the fishing charter industry. Many Captains have quit the business and others still struggle to fill their calendars. To assist fishing charters increase their bookings with more effective marketing tools, Dorado Media Corp. unveiled www.bookafishingcharter.com at the Florida Sportsman Show at the Florida State Fairgrounds in Tampa this past weekend.

At the show, Dorado Media Corp. offered free accounts for fishing guides and captains that signed up at the show and will continue to offer the free offer through the end of the year.

This unique website provides fishing enthusiasts the opportunity to search for charters and book trips online. There has been previous systems on the market that allow individual charter companies to place reservations on their own websites, but this is the only system on the market that also gives consumers the opportunity to search numerous charters at once. Consumers will be able to see fishing reports and reviews from past customers before selecting a charter.

For the charter operators, the website provides a complete reservation system, fishing report tools, customer database manager, email marketing and more. The reservations system, fishing reports, and newsletter opt-ins can be access on the website as well as each charter's own website.

This system was developed over the past year based on a survey that showed 89% of charters need more bookings and 74% of those charters were specifically interested in technology that could them improve their conversion of online traffic into bookings. At the same time, a survey of consumers who had previously booked a charter showed over 90% preferred to be able to book online. The drive behind this new website is to provide a consumer friendly way to find and book charters while providing more effective tools for fishing charter operators to capture those bookings and maintain communication with their customer base.

There was great response to the new website at this weekend's unveiling. Several fishing charters took advantage of the free account while numerous fishing enthusiasts checked the website for charters to book for a trip.

About Dorado Media Corp:

Dorado Media Corp (www.doradomediacorp.com) was established to provide software development solutions for small businesses. Most small businesses do not have the time or capital to invest in custom software development to improve their business. With Dorado Media, those needs can be met with Software-as-a-Service (SaaS) solutions. Dorado Media also provides social media marketing and search engine optimization services to its clients.

For more information, contact:
Nathan Jones
Dorado Media Corp
321-800-3760
www.doradomediacorp.com
njones@doradomediacorp.com