How do you Effeciently Convert Online Visitors into Paying Customers

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 26, 2010 -- The internet has become the nexus through which all information and user/consumer trends converge to form the new marketing paradigm. In this brave new world the businesses and marketers who get ahead are those who manage to empower and engage their audience or prospects.

This shift is happening at all levels and through all channels. It applies to consumer marketing and B2B in practically every industry.

The Dallas/Fort Worth American Marketing Association is pleased to present David Moskovic, Director of Digital Strategy, Ascend Marketing. David will cover a variety of topics pertinent to successful online marketing including; websites, landing pages, email marketing, and Ecommerce.

Attendees will walk away with concrete and practical examples that you can apply immediately.

Some of the topics David will address
• Engagement creative strategies
• One-to-one integrated marketing
• Customer interaction and social media
• Usability design

Audience takeaways
• How to increase conversions or online sales
• How to turn customers into advocates
• Dos and don’ts of digital marketing


Thursday, January 28
11:30 am - 1:00 pm
Fort Worth Club

306 W 7th St,
Fort Worth, TX 76102
Pre-registration: http://bit.ly/adGByA
Cost: Members Before Jan 27 - $28, Non Members Before Jan 27 $38 includes full lunch service

Speaker David Moskovic

In 1993, back when people still referred to the Web as the “World Wide Web”, Mr. Moskovic launched his career as a Web designer and consultant, drawing upon his skills in multimedia art, video, graphic design and video production. A year later, his firm, New York Web, was prominently featured in a Business Week cover story and was recognized as an Internet “trailblazer.” Suffice it to say, he’s been busy blazing trails in digital media and online marketing ever since.

Throughout his career, Mr. Moskovic has worked on a range of digital branding and marketing projects around the world, including New York, London, Paris and Dallas. He has worked for a host of global brands, such as Volkswagen, Louis Vuitton, Givenchy, Laurent Perrier, Renault, Cadbury Schweppes, Disney, Warner Music, Denny’s and Southwest Airlines to name just a few. Mr. Moskovic has also helped numerous traditional marketing agencies ramp up to digital. Providing behind-the-scenes Web strategy, architecture and technology expertise for DDB, Publicis, TBWA (BDDP Paris) and SWJ (Part of Havas), and garnering more than a few industry awards along the way.

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