How Engaged Are You?

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) April 8, 2010 -- While the global travel industry has been quick to jump on board the social media bandwagon, is the Asian travel industry in step with the global trend? Digital agency water&stone is out to find out, and is conducting research of social media engagement by travel brands in Asia. The research will form the basis for the publication of a white paper, entitled the 2010 Asia Travel Engagement Report.

The water&stone report represents the first attempt to assess the social media adoption rates and methodologies of the travel industry in Asia. The paper identifies the Top 25 Most Engaged Brands, based upon extensive research into the various social media channels. The research will be supplemented with a survey of industry players throughout the region. The survey is now open and members of the travel industry in Asia are invited to participate. In exchange for participating in the survey you can receive an advance copy of the final report -- prior to its public release the last week of April. Take the survey here: http://digitalagencyasia.com/email-marketing/mailer/surveys.php?id=1

The Asia Travel Engagement Report will be published prior to the annual EyeForTravel Travel Distribution Summit held in Singapore on April 28 and 29. The report’s findings will be the subject of discussion at the Social Media Workshop run at the conference by water&stone on 28 April. The report itself will be available for free download the last week of April. In addition to covering the Top 25 Brands, the paper also includes a discussion of best practices and an examination of how channels like Facebook, Twitter, YouTube and Flickr are being used by travel brands in Asia.

“Surveys of a similar nature have been conducted for Fortune 500 brands in the global market, but no one has yet attempted to look at what’s happening specifically in our region,” states Ric Shreves, partner at water&stone and lead analyst on the report. “We chose to focus on the travel industry because the sector has proven to be a leader and an early adopter of online marketing channels. From our examination of social media channels, travel is clearly at the forefront in terms of adoption and innovation.”

eTravelBlackboard is the official Media Sponsor for the report. Check back with eTravelBlackboard.com for more news and for the release announcement for the report.

If you are in the Asia travel industry, your input is wanted! Please visit http://digitalagencyasia.com/email-marketing/mailer/surveys.php?id=1
Survey participants have the option receive a complimentary advance copy of the white paper.

ENDS

About the publisher : water&stone

water&stone is a full service digital agency, located in Bali, Indonesia. The company works with a number of travel brands including, Alila Hotels & Resorts, Karma Resorts, the AYANA Resort and Spa. Learn more about them by visiting their website at http://www.waterandstone.com

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