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How to Befriend Search Engines to Get More Visitors

July 1, 2010

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Gary E. Haffer, SEO Guru, shares his “secret sauce” for befriending search engines for website traffic in Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts

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(Free-Press-Release.com) July 1, 2010 --

How to Befriend Search Engines to Get More Visitors

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BOSTON, Mass. – As today’s business climate becomes increasingly competitive, companies are looking for new ways obtain website traffic, notes Gary E. Haffer. His latest book, Online Marketing Terms Exposed: Understanding the Lingo of Online Search Marketing Experts provides the “secret sauce” for making search engines your friend to generate quality website traffic online. Step-by-step instructions on how to use search engines and social media sites such as YouTube, Facebook and Twitter as well as a host of other online and offline ideas designed to drive traffic to your website are detailed in the book.

Haffer, an online marketing consultant, was inspired to write the book after spending years helping small business owners find cost effective ways to increase their business through developing a marketing presence websites.
“Online Marketing Terms Exposed uncovers the ‘secret sauce’ that online experts use to increase website rank and visibility,” Haffer says. “A company needs a marketing presence on the web which usually results in more visitors, higher ranking, and increased sales. “

If you are new to Search Engine Optimization (SEO) concepts or a more seasoned veteran that wants to explore additional avenues for website presence you will find this information useful. Not to mention Gary’s “secret sauce” recipe for attracting website visitors.

Readers will find information ranging from how to create or enhance a website to how to use tags and keyword searches to increase website recognition by search engines. Haffer delves into marketing websites through online directories, blogging, online forums and social bookmarking. The book defines more than 450 terms used in the creation and marketing of websites, which Haffer believes is vital to maintaining a competitive edge in today’s market.

Online Marketing Terms Exposed: Understand the Lingo of Online Search Marketing Experts is available for sale online at Amazon.com, and through additional wholesale and retail channels worldwide.

Haffer’s book is ranked at #25 on Amazon’s 100 best selling technical books worldwide.

About the Author

Gary E. Haffer currently serves as an online marketing consultant helping small businesses and Fortune 500 companies increase their website visitors, traffic and visibility. He is the former director of the Apple user group of the Boston Computer Society. Haffer earned his master’s degree in business administration from Babson College and has optimized over 500 websites in his career. In addition he has presented SEO and Social Media topics at Harvard University, Babson College and other schools and companies throughout New England.

More information can be found online at http://www.ghaf123.wordpress.com

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Name: Gary Haffer

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Telephone: 617 489-2290
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