How to research and write the cleanest, clearest, most persuasive blog copy on earth -- fast, too!

FOR IMMEDIATE RELEASE
Cambridge, Massachusetts, United States of America (Free-Press-Release.com) April 22, 2011 -- By Dr. Jeffrey Lant

Millions of people worldwide are waking up to the fact that they are going to have a blog -- no ifs, ands, or buts. That a blog -- a personal marketing and communications device -- is no longer a luxury. If you expect to stay on the cutting edge of the 'net, you're going to be a blog publisher, or else.

If you've accepted this fact, you're on the right road. If you haven't, you're already a dinosaur... but let's, for purposes of today's discussion, suppose that you have decided to produce a blog... and want the results to be superb, meaning to create a blog that's timely, well-written, persuasive and that delivers the cash, too.

1) The most effective blogs are published on a regular, announced schedule, not just when you feel like it....One of the major problems I see in my work with blog publishers (I write their articles for them) is that these folks still see the business of blogging as something casual, episodic, to be done when and if they have the time.

Whoa! That's completely wrong. Blogs, like every other periodical on earth, must have a regular date and time they will be written and released This gives your readers something solid to hold on to, to look forward to. You want your readers to know that you are a person of deadlines and schedules; someone they can rely on.

2) Resolve to say Something Important in every issue of your blog. When you see most blogs, you have to wonder why their "publishers" ever got out of bed to do them. Trivia! Drivel! Published so that their publishers can say they have a blog... rather than to say something timely! Significant! Motivating!

Now hear this: if you're one of these myopic blogsters, you're sabotaging your success. Blogs work because they deliver useful information that informs, persuades, excites and enthuses your readers...

3) Create the all-important blog article idea file. Visit my office in Cambridge, Massachusetts ,and you see an assembly line for the creation of intellectual property. The first crucial link in this production process is the article idea file. It's a must.

Start with a pair of good scissors and the most important newspaper in your area. Supplement this material with the most important newspaper(s) in your country. Add other specialty publications to this list, publications which follow developments in your given field.

Go through these publications regularly and cut out articles that contain information of value and interest to your readers. Make sure every one of these articles is dated... then file for future use....

4) Each Monday, brainstorm the articles you will need for the week. Post your draft titles and the date you intend to do them. Remember, your blog should have a format; your articles should fit into this format. My articles, for instance, (including this one) are 3 single-spaced pages in length, about 1,500 words. A lively, timely article of this length and substance anchors your blog and gives it "heft", the feeling of importance and "must read" value.

5) Do a subject search in the major search engines. To gather necessary background information and to see what others may have said on the topic, use the search engines assiduously. This is vital. Search engines not only post critical information on any given topic, but tell you when this information was posted. In tracking a developing story, such data are vital.

6) Always, always, always search Wikipedia (founded 2001). Frankly, for blog publishers and researchers of every kind, Wikipedia takes the cake.

7) Write your article copy. Articles,as noted above, should be of a particular length and format...These should be written in the second person ("you").

Paragraphs should be limited to 6-8 lines for easy readability; line length should be limited to 10-14 words....

8) Edit, proofread, post. Read your article aloud. This will help you determine whether your sentences are balanced, or not; your construction difficult to comprehend, or mellifluous.

Make sure you have checked your spelling and any facts of which you're uncertain.

To conclude the production process, post the article on your website and in your blog...Enjoy a moment of joyful reverie, but only a minute. After all, your next deadline already looms, and you must and shall be ready.

About the Author
Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc. providing a wide range of online services for small and-home based businesses. Dr. Lant is happy to give all readers, 50,00 free guaranteed visitors for attending his live webcast. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Gail Kharidia http://SizzlingProfits.com . Check out Blogging To The Bank 3.0 -> http://5kdollars.bttb1.hop.clickbank.net

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