Many companies today have different views when it comes to marketing strategies. Some say that since a lot of companies give more emphasis to the world wide web, understanding physical geographic data is no longer considered as important. However, most Fortune 500 companies do not adhere in this notion. In contrast, they invest in
mapping application tools because they are certain about one strong point “ that online mapping plays a valuable role in marketing strategies.
Many people engaged is sales and marketing find Topo.ly online mapping applications to be very valuable in creating effective marketing strategies. Denyce Kehoe from Salesforce.com says,
œI've spent over 20 years in sales for visionary companies such as Forbes Magazine, Fortune Magazine and Salesforce.com and Topo.ly has quickly become one of my top applications that helps my drive sales.How Online Mapping Boost Sales and Marketing Strategies Online mapping is all about getting the best from locations. It is not just about addresses geocoded here and there. There are significant values that can be extracted from the maps that can really help any kind of business in improving their marketing strategies. Topo.ly helps entrepreneurs understand simple factors that will help them greatly improve how they run their business especially in terms of sales and marketing:
Understanding Market Characteristics Location plays a very important role for many individuals. It says a lot on the behavior of the target market. Companies and small businesses that would really like to penetrate their target market should take the time to really understand their market's geography. When market characteristics are learned, they can create strategic touch points for vendors and customers. Topo.ly can help them analyze pertinent information about their market. Companies can use their extensive databases and plot them using
Topo.ly's long line of available territories that can be used as a step to create business plans to increase their performance.
Currently, Topo.ly prides in having over 165 territories available for its Plus Members to use. The territories range from USA geographical locations (states, counties, zip codes, PUMA territories, combined statistical area, core based statistical area) to other geographical locations in different parts of the world. That includes U.K. Countries, Canada, Australia, Belgium, France, Germany, and many more.
Meeting New Markets Geographic locations enable businesses to meet new markets. Maybe their products and services may be valuable to other segmented markets. Online mapping makes it possible for these companies to visualize their data in the clearest way to distinguish new markets to explore. Topo.ly allows its Plus Members to
customize icons for more visual effect that ignite easier analysis. When maps showing different markers are shown, analysts can easily identify not only the markers but possible markets to extend their businesses surrounding each marker. When this is utilized, marketing strategy possibilities can be limitless!
When a business finally understands the role that locations are playing in the marketing mix, they would eventually understand the integral role that online mapping does to boost their sales and marketing strategies.
