How Your Products should be Displayed in Catalogs

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 12, 2009 -- Catalog printing is as much an art as a practice in logical spacing and reasoning. While it can be simple to have a catalog with one product image per page, it is of course far more economical to print two or four for every page.

I have a few tips for you on how to display your products in color catalogs, depending on certain situations.

1. When you have lots of products – For those with lots of products that need to be displayed, the best solution is to use a grid type format. This format displays the products in equally placed squares on every page of the document. This is a very efficient form of displaying products, since every corner of a document should be more or less accounted for. It is also easy to divide pages in a grid format, especially if you need to accommodate a lot of products into one page.

2. When you have different kinds of products – If your product line up has different types of products, then your display scheme should match these different kinds. Dividing your products into certain major categories is the logical solution in this case, so that people can look for a certain type of product faster by reading only that section.

3. When you have big products – When your products are quite big, then it is usually a must to reserve just one page for each of your big products. Do not worry though about wasting space, since it is possible to write down and add additional marketing messages at little pockets and sides of the images of those main products.

This can be manifested through little picture and text boxes that are located at the “dead areas” of the main picture where few of the defining details of it are evident. This should still give you a big page for one big product, while still being able to add details to it. It is basically a great way to still save a page of text even while it is being used.

4. When you have a limited budget – Finally, the greatest hurdle in any catalog printing is limited resources. If you have a limited budget for catalog printing, it will be prudent to downsize your color catalogs into smaller catalog dimensions.

In this case, the best way to display your products in these small catalogs is to simply list down the products you want. You can add a description of your goods as well as an image of your most prominent products. This keeps things nice and neat, while still emphasizing your best products for advertising.

Katie Marcus writes about catalog printing or print catalog technologies used by businesses for their marketing and advertising campaigns. Log on to http://www.printplace.com/printing/catalog-printing.aspx for more information.

catalog printing     catalog product display     color catalogs     print catalog