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IDE Launched Ted Lapidus Black Soul Imperial

February 8, 2012

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IDE (International Distributor Establishment), the UAE’s premier distributor of luxury brand in cosmetics and perfumes has officially launched its new scent from Ted Lapidus’ collection the Black Soul

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 8, 2012 -- A fragrance that invites everyone to discover the world of luxury

IDE (International Distributor Establishment), the UAE’s premier distributor of luxury brand in cosmetics and perfumes has officially launched its new scent from Ted Lapidus’ collection, the Black Soul Imperial.

The new Black Soul Imperial is an exceptional fragrance only from the finest vintages that evokes exceptional luxury. Like champagne, the new Ted Lapidus Black Imperial is rare, from the captivating smell of refreshing fragrance to the packaging that was elegantly embossed the name of Ted Lapidus to add superb and majestic shape.

“Black Soul Imperial was conceived to be the 2011 vintage of Black Soul, a deluxe version elaborated with noble materials like Saffron, that precious, mysterious and aphrodisiac spice. The richness of this great vintage, both primal and sensuous, is born of the olfactive alchemy between highly prized Oud wood. A burst of citrus notes lends an unexpected sparkle that complements men’s one-of-a-kind sensibility that expresses their masculinity.”

The highlight of the new scent is the secret from the PRESANTONE H®, this is an exclusive

ingredient that boosts strength. It is characterized by a fresh, minty note and a woody note reminiscent of moss which epitomizes the freshness feeling. Black Soul Imperial is a fragrance that invites everyone to discover the world of luxury.

The Ted Lapidus Black Imperial is available in all IDE distributing companies like: Paris Gallery, Areej, Debenhams and Beauty Bay with the retail price of AED 235 for 100 ml, AED 185 for 50ml and AED 135 for 30 ml.

About IDE:
Established in the 1970s as a trading business, International Distribution Establishment is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Distributing selected names of perfumes, cosmetics and skin care products.

IDE is committed to offering retailers a unique choice of the world's best brands with exceptional standards of dedication and after sales support. Currently IDE is considered as one of the main distributors in the UAE and GCC area.

Media Contact:

Liza Cruz
PR & Media Manager
info@flairuae.com

free-press-release.com New Black Soul Imperail New Fragrance from TedLapidus

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Contact Information

Name: Retch Francisco

Company: Flair Media Marketing
Telephone: 04 455 8582
Email: ***@flairuae.com

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