IDEA Cellular launches new tariff plans in Kolkata & WB

FOR IMMEDIATE RELEASE
Kolkata, West Bengal, India, Republic of (Free-Press-Release.com) August 18, 2010 -- Kolkata, August 18th, 2010: IDEA Cellular, the pan-India mobile operator has announced breakthrough tariff plans for the Kolkata and West Bengal subscribers. The new and affordable tariffs are designed for customers with high data, SMS and voice call usage.

Idea has introduced a tariff plan offering all Local and STD calls at just 40 paisa per minute, with recharge of Rs. 21 and Rs. 37 which come with a validity of one year, and talktime of Rs. 15 and Rs. 37 respectively. This plan will also allow the users to send 100 free local and national SMS’ which will automatically get activated after sending the first 3 SMS at 60 paise per SMS, everyday. The free SMSs are valid for a period of one month. STD calls at 40 paisa/min will help customers to remain in touch with their close ones anywhere in the country at affordable rates.

Idea has also introduced special offers targeting the large and growing youth segment, especially at a time when colleges have re-opened and students are looking for affordable tariff plans to stay in touch with their friends and connect to the world of Internet and social networking.

IDEA Cellular has launched a product targeted at the youth, which comes loaded with Tariff & VAS benefits. From economical calling to unlimited SMS’s & GPRS offerings, the product has everything bundled together to the liking of today's youth. The new youth product offers Local Idea calling within the group at just 10 paisa/min. The pack also offers affordable calling rates for other calls made outside the student community, both Local and STD, at just 50 paisa/min.

Idea prepaid subscribers availing the youth product will also get 100 free SMS’ nationally or locally, everyday for 30 days. The tech savvy younger generation can also benefit from the power packed services under this offer, which allows them 5 MB of internet usage free daily for 30 days.

Announcing the new plans, Mr. Aloke Malik, Chief Operating Officer – East, IDEA Cellular said, “Our consumer usage analysis has brought forth very interesting results that truly highlight what customers in Kolkata and West Bengal prefer while choosing a plan. These plans will help family members and close friends to stay connected with each other without worrying about the cost of communication. Idea has been fulfilling the consumers' social and entertainment needs – be it vanilla voice calls, to downloading music, images and games or Internet surfing - our tariff is a compelling customer proposition and is in line with Idea's commitment to make mobile telephony services more affordable and entertaining.”

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