IF A PICTURE IS WORTH A THOUSAND WORDS, HOW MANY WORDS IS A VIDEO WORTH?

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 26, 2010 -- Benefits of adding marketing videos to your website.

While all the marketing talk at the moment seems to be on social media and creating a online relationship with clients, people are forgetting to discuss turning online vistors to sales. Why not use a online marketing video to showcase your products and services.

For products especially where a trial is usually required to sell the product, a video can not only cut costs on delivering a machine to a unclosed sale site, it also frees up your sales team to concentrate on real sale leads.

Denis Finnegan of Finn Media says” an good online marketing video can be a leads generator especially if tied in with good SEO” This is backed up with Research that shows people searching your site are twice to three times more likely to make a purchase than those merely browsing. The reason this is so is because searching visitors usually have a clear intent, while browsers are more likely to be casual traffic. (Tal Rubenczyk, CEO of Treepodia. )

This proves that for companies to increase sales and keep overheads down in an overcrowded market they need to break from the pack and online marketing video is a very cost effective tool to achieve this.
A breakdown shows an online marketing video:
• Explains how the product/service works.
• Saves time and costs on presentations.
• Allows the potential customer to have control over the sales process.
• Upsells your products.
• Can describe the product before the sales team closes the deal.

By Denis Finnegan

Denis Finnegan is Founder of Finn Media; a sales focused marketing company based in Cork. He is also an associated member of the Cork city BNI networking chapter.

If you like more information about this topic, or to schedule an interview ,please call Denis Finnegan on 0862263628 or email Denis at denis@finnmedia.ie

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