IFR Monitoring Reports: Klipsch and Polk Audio Lead USA Speaker Advertising

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 14, 2009 -- While the Home Audio Speaker segment doesn’t lack in diversity of products, IFR Monitoring Print Advertisement Tracking shows Klipsch and Polk Audio brands are seen more often than others when it comes to print advertising for Home Audio Speakers.

The two leading advertised brands of speakers, Klipsch and Polk Audio, have been consistent with advertising shares over the past several months. Both brands accounted for a combined share of 50% or higher during 5 separate months over the past year.

Klipsch has proven to be the strongest brand in 2009 to-date. This year, Klipsch has maintained a brand share of at least 21% every month except July. Polk Audio managed to win the advertising battle that month with a high 28% brand share, boosting its average to 19.6% for 2009 year-to-date.

Although the two leaders do account for a large portion of the category, several other brands have recorded consistent advertising shares. Mirage recorded a 12% brand share in June and ranks among several others that have recorded an average brand share between 4% and 6% for 2009 YTD. Yamaha, Bose, and Definitive Technology are among them as well. Samsung finished the month of July recording 13% brand share, marking a new high in the category for the Consumer Electronics giant.

This snapshot analysis is provided by IFR Monitoring Print Tracking service. IFR Monitoring covers the Top 100 major newspapers across the USA, including 20 key mailbox locations from the Top markets.
The actionable data provided by IFR Monitoring helps retailers and manufacturers measure critical Shelf, Advertising and Internet share across the country and around the world. IFR Monitoring exists in over 60 countries, and is part of the GfK Group, the No. 4 market research company worldwide.

For questions, please contact Fernando Arcieri: FArcieri@ifrmonitoring.com.