IHeater Spearheads 2010 Interest In Infrared Heaters

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(Free-Press-Release.com) October 25, 2010 -- In anticipation of the 2010 winter season, manufacturers of portable infrared heaters are saturating local and national markets with high-profile and aggressive advertising campaigns aimed at the home repair customer. Many companies have responded to the recent interest in infrared heaters by implementing bold new campaigns that feature informercials, print ads, and on-line product placements.

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IHeater Spearheads 2010 Interest In Infrared Heaters

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Since the debut of infrared heaters in the 80's, interest in infrared heaters has soared in the small appliance/residential heating market. Infrared heating has become the preferred method for use in garages, warehouses, hangars, factories, and large homes that suffer frequent energy losses. Consumer blogs and review guides have reported intense customer interest in home-use infrared heaters during the last three winters, with a specific focus on the reported massive savings expected from the portable units.

Trey Preston, marketing consultant for Top Ten Imports (the company that distributes the iHeater, a popular infrared heater), says that the recent surge in interest for infrared heating reflects the growing concern that American customers have for the national economy. "There's been a shift in attitudes with regards to discretionary spending," Preston said. "The volatile market swings and high unemployment numbers have caused customers to manage their purchasing decisions more frugally, and people are buying products based on practicality and long-term usage." Infrared heaters like the iHeater have been shown to dramatically decrease monthly heating bills, and Preston notes that the iHeater's popularity has coincided with the sudden appearance of the 2008 recession.

Another important factor in accounting for the popularity of infrared heaters, Preston thinks, lies in the reliability of safety features for the portable units. "It is a tragic fact that the most devastating home fires in America are caused by space heaters," Preston stated. "During the heavy-use winter months of December, January, and February, faulty or improperly used space heaters account for the greatest property damage and losses of life. Infrared units like the iHeater have revolutionary safety features that render it impossible to start fires."

Preston mentioned the automatic shut-off device and state-of-the-art control panels as leading factors in ensuring the product's strong safety record. "There are no exposed heating elements in the infrared iHeater," Preston declared. "Plus there are no fuel or fumes associated with the heat transference method, and therefore no carbon monoxide released into the atmosphere."

Preston believes that the market interest in infrared heating will continue through the autumn of 2010 and into the winter months, and he anticipates that total sales for infrared heaters will set new records when the season ends in March. "We'll have a better sense of numbers after Black Friday," Preston said. "But right now I'm expecting that infrared heaters will claim a larger market share in the space heater/portable heater sector in 2010-2011 than ever before."

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