IIPM B SCHOOL Hyderabad Industry Visit

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(Free-Press-Release.com) August 26, 2009 -- Industrial tour to Swamy Ramananda Tirtha Rural Institute (SRTRI) & Pochampally Village


A group of 40 students of the SS-2006-08 batch of IIPM Hyderabad, visited Pochampally village & Swamy Ramananda Tirtha Rural Institute (SRTRI), a tiring but a fruitful journey of about 90 kilometers. The main objective of the tour was to understand the rural markets and rural empowerment being done by using the latest tools and technology. SRTRI was established in 1995 at Jalalpur Village, Pochampally Mandal of Nalgonda District, Andhra Pradesh.

Dr. Hanumantha Rao (Associate Prof. – training dept.) addressed the group there by emphasizing towards the rural empowerment. The session was followed by a presentation where in the show case was towards the training imparted to the rural people with unhindered access to skills in latest sustainable technologies using improved tools and equipment for enhanced productivity and quality dimensions. Special emphasis was also laid on capacity building and income generating of those who are underprivileged, downtrodden, women, unemployed youth, and other vulnerable sections of the rural community. The prime focus is on smaller technologies, which are sustainable and rural friendly so as to enable the rural poor earn sustainable incomes and lead quality of life, and thus bring in confidence among them to trigger off to a greater heights.

To our surprise, SRTRI provides free computer design saree structure print free of cost to the pochampally handloom weaver families. We also visited Pochampally village which is very near to SRTRI - This village is famous for textile yield because the main occupation of the villagers is handloom weaving of sarees, hand bags, bed sheets, etc and these products are branded by the village name called Pochampally Sarees - which are being sold in whole sales, retail and also exported to other countries.

Thus, the visit on the whole was informative and learning tour focusing on promoting understanding the potential of rural markets emerging in today’s era and rural empowerment of small entrepreneurs. Lastly, it was a wonderful experience which would be remembered.

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