FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 18, 2010 -- The Illinois Bone and Joint Institute (IBJI) and AP ltd. were honored for advertising excellence in the Specialty Care category of the 2009 Aster Awards with a silver award for the IBJI Internet site.

The Aster Awards, one of the largest competitions of its kind, is hosted by Marketing Healthcare Today and Creative Images, Inc. This national program recognizes outstanding healthcare professionals for excellence in their advertising and marketing efforts.

“This is the fourth year in a row that we have teamed up with IBJI to win silver Aster Awards,” said Bill Pohlman of AP ltd. the creators of the site. “Working with IBJI on their site has always been a collaborative effort. Our joint focus has always been to develop the site with the end user in mind in

that the more functional the site is for a site visitor the more they will use the site.”

The IBJI site is designed to position them as the top orthopaedic physician group in the country and to allow patients to find the perfect physicians for their needs. This site features their branded message of IBJI… The right choice. Site visitors can search the over 80 physicians to find the nearest physician, with the right specialty, at the closest location and with which hospitals they are affiliated. Once they choose a physician, they can see a picture of the physician and read all about their background.

The 2009 Aster Awards consisted of approximately 3,000 entries from across America. Participant’s entries competed against similar-sized organizations in

their category. Entries must score at least in the top 85% to receive an award. Judging criteria includes creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

“IBJI is among the top in the nation for healthcare advertising expertise… specifically scoring in the top 12% percent. It was an honor to have IBJI participate in the 2009 Aster Awards,” said Melinda R. Lucas, Aster Awards Program Coordinator. “They exceeded the judges’ expectations.”

Entries in the Aster Awards were judged by a diverse panel of healthcare marketing experts. All winners are posted on the Aster Awards’ website (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.

The Illinois Bone and Joint Institute is an orthopaedic medical practice that specializes in the diagnosis, treatment and management of injuries and diseases of the musculoskeletal system. IBJI has over 90 physicians and over 90 rehabilitation therapists at over 25 locations throughout the Chicagoland area. AP ltd. is a brand image development and communication strategy firm. They provide a complete range of branding services that encompass advertising, Internet development and multimedia.

For further information on the Illinois Bone and Joint Institute write to Illinois Bone and Joint Institute 8930 Waukegan Road Suite 200 Morton Grove, IL 60053, call 847-324-3975, email tbone@ibji.com or visit www.ibji.com. For more information on AP ltd. write to AP ltd. 1590 S. Milwaukee Ave., Suite 305 Libertyville, IL 60048, email contact@apltd.com or visit www.apltd.com.