Import biz Lily of the East rallies behind handmade movement

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 17, 2011 -- LOS ANGELES, CA — In a consumer industry awash with stereotypical, cookie-cutter products, up-and-coming fine handicrafts importer Lily of the East is making a case for individuality. A distinction that’s, arguably, only truly achieved through developing products that are handmade.

Lily of the East finds itself naturally aligned with the Arts & Crafts movement which advocates the use of natural materials and traditional craftsmanship.

The Arts & Crafts movement, believed to be a subsequent reaction to the contemporary surge or popularity of a more organic-based diet, espouses an economic and social reform that essentially challenges industrialized product manufacturing processes.

The swiftly emerging Arts & Crafts movement has given rise to a predisposition toward novelty or one-of-a-kind items using natural materials, evidenced among others by the explosive growth of Etsy, a for-profit entity that bills itself as “a site to buy & sell all things handmade.” A company in its infancy, Etsy has made close to $400 million in transactions in 2010.

Sharing the same vision as the Arts and Crafts movement, Lily of the East aims to bring the movement worldwide by promoting handcrafted products from the Philippines and Asia into the global marketplace.

A start-up, Lily of the East is building its foundation on the backbones of its founders’ heritage. Founded by two immigrant sisters who come from a venerable family of handcrafters, Lily of the East imports an exquisite collection of home decor and fashion accessories gleaned from pure, natural elements such as pearls, mother of pearls and other seashells.

With product offerings ranging from mother of pearl spoons and caviar plates to table lamps and mother of pearl shell purses, each Lily of the East product is handcrafted by a community of artisans who strives to bring the natural beauty of each material into the forefront. Accordingly, no two items are exactly alike.

Publications such as Home Accents Today echo the “getting back to nature “trend predicting that nature-themed motifs are a trend to watch out for in 2011. Another marked trend is the use of natural materials, including wood, metal or recycled glass, adds The Gourmet Retailer. As more and more consumers manifest their ideals in their buying choices, this new trend may just be here to stay.

For more information on Lily of the East products, please visit www.lilyoftheeast.com.

elegant home     gifts for her     home garden     nature     Philippine handicrafts     seashell decor     wedding favors